The 2023 edition of the Salone del Camper in Parma is approaching, the main trade fair for the sector in Italy, second in Europe scheduled from 9 to 17 September. In anticipation of the event, some data relating to the first quarter of 2023 have been brought forward.
Outdoor holidays are growing
The camper is therefore confirmed as a sustainable and regenerating holiday, because it prefers contact with nature and the environment, the exploration of places, physical activity in the open air, relaxation and autonomy.
According to the latest surveys carried out by Faita-Federcamping, the open-air tourism sector recorded a 10-15% increase in bookings in the first three months of 2023.
It should not be forgotten that 2022 closed with 10.7 million arrivals, 73 million presences and a total turnover, including induced activities, of 5.5 billion euros.
The final data for 2022, analyzed – also by Salone del Camper 2023 – together with the partial data for the first quarter of 2023, make it clear how the trend in this tourism sector is in continuous and constant growth. For some areas, such as seaside resorts, lakes and mountains, the hypothesized numbers indicate particularly encouraging growth prospects.
After all, open-air tourism follows the tourist boom recorded by Italy on the occasion of Easter, the real opening of the season. According to a study carried out by Magda Antonioli and Marianna di Salle of the MET, Masters in Tourism Economics and Management of the Bocconi University of Milan, in the first 4 months of last year (the latest available but indicative data) searches for outdoor holidays recorded a +150%.
Point of reference at international level
In this very positive context for the sector, Salone del Camper 2023 https://www.salonedelcamper.it, organized by Fiere di Parma with the collaboration of APC, the Caravan and Camper Manufacturers Association. One of the main international events in the sector, where the major manufacturers of recreational vehicles and components have already confirmed their presence.
The first and most important fair dedicated to caravanning in Italy, second in Europe, the show has become a point of reference for lovers of living while traveling and for those who choose open-air holidays. A transversal audience, who experiences freedom with style, as stated in the new slogan of the APC, Associazione Produttori Camper advertising campaign.
Salone del Camper 2023: over 300 exhibitors, 110,000 visitors, 100,000 square meters of exhibition space for 5 pavilions that host 4 product areas: Caravan and Camper, where the most important European companies in the sector are present; Accessories for vehicles and useful complements to make your holiday even more comfortable; Shopping, a large area where it is possible to purchase products for outdoor holidays and useful accessories, even for small spaces; Routes and destinations, for your camper and tourist promotion section to get to know the ideal places and destinations for tourism in freedom. Starting from the positive data of open-air tourism, what lies ahead is a truly exceptional 2023 edition.