At Zoomark 2023, the international pet food and pet care fair from 15 to 17 May at BolognaFiere, the first edition of Zoomark China 2023 was presented, from 23 to 24 November at the PWTC EXPO in Guangzhou. The aim of the new b2b event is to bring together pet industry professionals, distributors, importers/exporters, e-commerce resellers, online platforms and other operators, to meet the changing needs of pet owners.
The new event will provide an efficient commercial platform for more quality international brands and emerging local brands to connect, communicate and exchange ideas.
An expanding market
Zoomark China 2023 entry comes at a time when pet ownership in China is on the rise.
According to the China Pet Industry Report, in 2022 the number of households with pets in China increased by 10.4% from the previous year, reaching 116 million. A trend that will continue as more and more Chinese consumers seek out the company of furry friends.
The success of the Bologna event and its ability to generate business opportunities in the pet industry prompted BolognaFiere to look at the non-European market and start new projects. “Thanks to the presence of the BolognaFiere Group in Shanghai and the partnership with Informa Markets, Zoomark will create a bridge for the pet business between Europe and China”, underlined Antonio Bruzzone, general manager of BolognaFiere.
Products and trends
Zoomark China 2023 will cover an area of more than 15,000 square meters, showcasing a wide range of high-quality and innovative products and services for pets. In fact, there will be many product categories on display: from food to health and hygiene products, from accessories to veterinary products and for exotic aquatic animals.
In addition to B2B meetings with new generation distributors/exporters, vertical e-commerce, there will be the possibility of doing e-commerce in MCN live streaming, of meeting pet industry KOLs (Key Opinion Leaders), and having a cross-border platform available.
As part of Zoomark China 2023 www.zoomark.cn also the showcase provided by Pet Vision, with the most recent and innovative products and information on new trends in the sector, which it will also be possible to discover in the Trend Forum.
The new show is expected to attract over 300 exhibitors and 15,000 visitors from China and abroad.