Pitti Bimbo 97 will be staged at the Fortezza da Basso in Florence from Wednesday 21 to Friday 23 June. The event presents this year a further renewed summer edition.
Among the novelties that will be on stage, it should be mentioned a calendar full of events and proposals (fashion shows, showcases, performances and special participations) that will enliven the preview of the fashion collections for next summer.
A true container of international trends, the Pitti Immagine show dedicated to the world of kidswear and lifestyle will bring the most innovative brands to Florence alongside the names of reference.
Not just dresses
An articulated and creative offer for Pitti Bimbo 97, contemporary and committed to green. The lifestyle proposal that intercepts the new market demands is increasingly multifaceted.
Pitti Immagine has selected designers and brands capable of proposing a proposal full of accessories, jewelery capsules, interesting games and illustrated books. And again, lots of beachwear, ceremonial dresses, footwear and – an absolute novelty – kid’s costumes to play by dressing up.
Also this edition of Pitti Bimbo 97 confirms the attention to the street & sport segment with “Smart Kids”, now a new section of the show to all intents and purposes. While the Cavaniglia Pavilion, in which the research and lifestyle brands will concentrate, will also be the stage for the events that will animate the event. While the fashion shows return to the Sala della Ronda, one of the most eagerly awaited events.
Play: this is the watchword
“Pitti games”, the new theme of the Pitti Immagine summer shows, also characterizes the style and mood of the show reserved for kidswear. Because the game is a playful, challenging but above all creative dimension, synonymous with energy, commitment and desire to win.
Thanks to the direction of Leonardo Corallini and the coordination of the creative director Angelo Figus, for Pitti Bimbo 97 https://bimbo.pittimmagine.com/it the theme is declined with summer and carefree atmospheres. Children always play seriously. Alone, in pairs, in groups, they engage in challenges, face duels, form teams. Free in open spaces, gathered around a table, they open up worlds with an extraordinary creative power that can even change the rules of the game.
“Get back into the game, because playing means concentration and fun: children who do it with absolute spontaneity teach us this. Reflections and immediate decisions, evaluation and action, tactics, ability to predict, commitment and lightness. The theme chosen for Pitti Bimbo 97 and for the summer shows is above all an invitation to launch out, even if reasoned and playful, evaluating the stakes, strengthening one’s own values with respect to the situation and new market scenarios” comments Agostino Poletto , general manager of Pitti Immagine.