Sana 2023: the best of natural cosmetics

Sana 2023
[:it]Sana 2023[:]

Now in its 35th edition, Sana 2023, from 7 to 10 September in the Bologna exhibition center, has consolidated year after year as a leading event for presenting and discovering sector news, developing new commercial relationships, analyzing trends market and trace the future lines of everything that belongs to the world of organic, natural and sustainable.

Founded in 1988 as the first fair in Europe to open its doors to the world of organic and natural products, its primary objective has always been to give a voice to niche and highly innovative products. At the same time, looking to the future of consumption and distinguishing itself by attention to excellence, innovation of certified organic food, natural cosmetics and green lifestyle.

Naturalness and sustainability

Among the areas represented at Sana 2023 the round table focused on that of Care&Beauty, which was held in Bari on 20 April to anticipate the main novelty of the reference appointment for the green and natural cosmetics sector.
Claudia Castello, exhibition manager of the international organic and natural exhibition, recalled how the event is divided into three product sectors – Organic & Natural Food, Care & Beauty and Green Lifestyle – where cosmetics with natural and sustainable connotations represent the main one and preponderant.
At the last edition, 41% of specialized visitors consisted of profiles interested in this world: herbalists, pharmacists and parapharmacists, homeopathic doctors. A figure that testifies to the centrality of the natural and sustainable cosmetics sector for operators.

Sana 2023: the consumer’s point of view

“Across the different distribution channels, the consumer’s attention towards cosmetics with natural and sustainable connotations is now consolidated – highlighted Laura Pedrini, president of the Cosmetics Group Erboristeria of Cosmetica Italia – national association of cosmetic companies. Suffice it to say that in 2022 the consumption of this category represented a quarter of the total purchases of cosmetics in Italy, for a value of around 2.9 billion euros, up by 9% compared to 2021″. An attention also confirmed by the analysis of product launches on the Italian market: cosmetics with claims linked to the concepts of naturalness and sustainability represented 62% of the total launches recorded in 2022, a growing share which in 2019 was equal to 57% .

Sana 2023: the Puglia case

Numbers and scenarios also in the speech by Sergio Fontana, president of Confindustria Bari and BAT, who recalled how the cosmetics industry is a spearhead of Italian manufacturing. With Lombardy as the leading region for concentration of cosmetic companies (with over 55% of the sector, according to data from Cosmetica Italia), while Puglia, which has only 0.8% of national cosmetic companies, is establishing itself for presence of successful SMEs, linked to the territory and with highly specialized and niche products.