Scheduled for 15 to 17 May at BolognaFiere, the Zoomark 2023 offer is increasingly broad and varied. In fact, just a few weeks from the start, the international pet food and pet care fair is preparing for the 20th edition, with record numbers.
To date, the exhibition layout is spread over an area that has never been so vast: 68,000 square meters, distributed in 7 pavilions (16, 21, 22, 25, 26, 29 and 30).
All the main players in the sector have already confirmed their presence in Bologna. Over 1,000 exhibitors, 70% of which arriving from 53 countries representing the various product categories of the entire pet industry chain.
The growth of Zoomark 2023 is also demonstrated by the number of foreign collectives, which reached 9: USA, China, Canada, Brazil, UK, Greece, Czech Republic, India, Thailand.
More and more international
The international vocation of the Bologna event is also confirmed by the recent certification of official fair issued by the US Department of Commerce in the context of the Trade Event Partnership Program (TEPP). This is the bilateral agreement to increase presence at exhibitions abroad and to promote US exports.
A result that offers more business opportunities to American and international exhibitors at Zoomark 2023 through a program of B2B activities, creating targeted contacts with potential partners and fostering successful strategies on markets around the world.
Furthermore, the US Department of Commerce will be present with a team of international experts in the pet sector, to promote the exhibitors of the US Pavilion and facilitate meetings with interested Italian and foreign buyers.
Megatrends and innovations
Hall 16 of BolognaFiere will host NEXT and Pet Vision, among the most interesting and innovative areas of Zoomark 2023 http://www.zoomark.it.
The first is a new area reserved for start-ups presenting themselves to the pet business community for the first time. In this space, visitors will find inspiration and stimuli, to live a show experience in the name of progress.
At Pet Vision it will instead be possible to embark on a journey through the five megatrends that will characterize the market in the near future. Like Value For Money: products and services that guarantee a high quality-price ratio, to help consumers in a period of strong inflationary pressure, without penalizing their brand experience. At Zoomark 2023, Green Transition presents products and services that stand out for a real and substantial characteristic of environmental sustainability and social responsibility, while Healthy & Functional is dedicated to health and wellness.
Tailor-Made is characterized by high specialization and personalization and Spoil Me More focuses on a high luxury content.