The 61th edition Salone Milano is preparing for the debut of the 2023 edition, scheduled from 18 to 23 April at Fieramilano Rho.
An international event that will be divided into several events. In addition to the Salone Internazionale del Mobile and the International Furnishing Accessories Exhibition, also Workplace3.0, S.Project, Euroluce and the SaloneSatellite.
After four years, therefore, the Milanese event returns to its pre-pandemic guise. In fact, it takes place in April, thus returning to its traditional location and organization. The approximately 2,000 exhibitors of the past edition have been confirmed, while a growing number of visitors is expected compared to last year. As far as their origin is concerned, the first places are confirmed after Italy, the United States and China.
As far as the inauguration is concerned, the presence of the Prime Minister, Giorgia Meloni, should be confirmed.
61th edition Salone Milano: the relaunch edition
“Housing interest is not a bubble. The home has become a line of business even for those who have never dealt with it before”: says Maria Porro, president of the Milan Furniture Fair and manager of the family business of the same name.
An interest that will show all its strength in this 61st edition which, as always, includes the Fuorisalone (17-23) in the city on the same days and various other collateral initiatives included in the Milan Design Week.
According to Porro, this event, finally free of restrictions, will be one of relaunch, with an increase in attendance, as mentioned above. In order to be able to increase the number of exhibitors at a later time, in particular of the SMEs that have remained outside.
61th edition Salone Milano: watch out for “design washing”
The Salone del Mobile will also have to confirm the growing interest in the home, a fact clearly highlighted during the lockdowns of recent years. The Como entrepreneur herself highlights the increase in social accounts dedicated to interior design.
But watch out for “design washing” warns the president.
Porro indicates the outdoors as a very strong trend. “Home is everywhere, even outside. It was the greatest lesson of the pandemic” concluded the entrepreneur from Como.
Among the main innovations, a single exhibition level, which will see the exhibitors of the upper pavilions (8-12, 16-20) relocated to the lower ones to simplify, improve and enhance the fruition and visit experience. And then the new layout of the Euroluce biennial, which focuses on a circular route to improve usability.
“We gathered the needs of those who make and experience the 61st edition of the Salone Milano https://www.salonemilano.it/it , exhibitors and visitors, with more than 2,300 interviews and thematic working groups. Thus was born the idea of an exhibition on one level to facilitate flows and we did an almost “urbanistic” job on the internal design of the pavilions”, declared Maria Porro. A metamorphosis that has the ambition to help redesign the trade fair model of the event