From 22 to 24 July, Maredamare 2023 will be held, the international exhibition dedicated to beachwear which makes its debut in the pavilions of the Fortezza da Basso in Florence with an even broader and more modern formula.
Spotlights on internationalization and innovation in this sixteenth event, which already boasts the sold out of the pavilions of the fair, which restarts with an edition that marks a fundamental step in the history of the show, today the main reference at European level for what it’s about quality beachwear.
The commitment put in place in recent years to consecrate itself as an international event has led to a vertical growth of the most important foreign buyers, to a more modern and global vision.
An arrangement recognized by the customers themselves who find over two hundred and thirty collections in Florence, from the big brands to the coolest start-ups. This selection, a balance that is anything but casual, plays a crucial role in the attractiveness of Maredamare 2023. Furthermore, context and atmosphere do the rest.
Where the trends for next season are born
“There is no fuss about staying at home or in the shop – underlines Alessandro Legnaioli, president of Underbeach, the company that organizes and produces the Florentine trade fair event – because those who love their job and want to grow must come to Florence. This is where new trends are born, the whole international sector of beachwear meets here. There is no other event that can offer such a broad and qualified overview, in a fresh and informal container. Those who love each other, follow us”.
City involvement
Among the most important novelties of the sixteenth edition, the introduction of Fuordacqua, the off-show of Maredamare 2023 www.maredamare.eu, should be underlined. A constellation of events and shows that revolve around the fair while shining with its own light.
“Punctuating Florence with quality events during this event – said Raffaella Petrossi, general manager of the exhibition – has always been our goal without taking away space, rather enhancing, the most concrete moment linked to work at the fair. Starting from this edition of Maredamare 2023, in fact, the most beautiful locations in the city will come alive and host events and fashion shows connected to the show but with an even more relaxed and convivial tone. We are sure you will like it. Finally, I would like to point out that four months after the fair we are registering a sold out of the exhibition spaces. Those who love us, follow us”.