Proposte 2023 will take place from Tuesday 18 to Thursday 20 April and, as usual, will be hosted in the modern exhibition center of Villa Erba in Cernobbio (Co), in synergy with the Salone Internazionale del Mobile in Milan.
A solution that allows operators in the sector, especially foreigners, to be able to visit both exhibitions in a single trip.
Although the format has never changed in these 30 years, there have been several changes to ensure that the fair keeps up with the times and year after year reconfirms itself as an excellent showcase for the new collections of furnishing fabrics and for the curtain.
There will be 78 guest companies – 29 Italian and 49 foreign – with the first time of the French manufacturer Linder and the Italian SIRPI JVwallcovering which opens the doors of the event to the world of wall coverings.
Proposals 2023: the protagonist fabric of the adv campaign
In support of the 2023 edition, the organizers have promoted an advertising campaign in which the visual enhances the fabric, the true protagonist of the event.
With a playful spirit this dialogues with the graphic elements: it is a colored drape that refers to a posting of a “poster within a poster”. The choice of the bright and saturated color palette, together with the traditional red of the Como event, symbolizes the importance of the fusion between tradition and renewal, fundamental ingredients of its success.
The partnership with Comocrea Interni
At Proposte 2023 www.propostefair.it there are many novelties and initiatives in this 30th edition, open as always to all operators in the textile publishing sectors, manufacturers of upholstered furniture, wholesalers, large distribution chains, converters, contract operators, journalists, architects and designers.
Like the new collaboration with Comocrea Interni, an event dedicated to textile design for furnishings, which this year will have a space in the exhibition centre.
The Regina wing, on the other hand, will also be dedicated to 18 designers who over the years have presented their collections in conjunction with the fair. excellences, Proposte and Comocrea Interni, to make the visitor experience more complete.
The eighth edition of the International Observatory will also take place just a few minutes from the Villa Erba Exhibition Center, at the Sheraton Lake Como Hotel and at Spazio Como.
Here, on the same days and times as Proposte 2023, 14 companies from the international furnishing textile sector will exhibit. Operators can access directly with the event’s electronic badge or by registering at reception.