55th Vinitaly, at Veronafiere from 2 to 5 April, presents the results of the jury of the 27th Vinitaly Design International Packaging Competition, chaired by Paco Adin.
The competition is organized by Veronafiere-Vinitaly and aims to highlight the best combination of wines, spirits, liqueurs, beers and extra virgin olive oils, rewarding and stimulating the commitment of companies in the continuous improvement of their image.
Eleven categories of the competition, where to win the gold, silver and bronze label. A race that this year sets the record for champions in the race. In fact, there are 315 of them, coming not only from Italy, but also from Slovenia, Spain and California.
News 2023 the special prize “Technology and innovation”.
55th Vinitaly: the winners
The jury awarded the “Label of the year 2023” to the Verona IGT 2022 “Fresco di Masi” red wine, from the Masi Agricola company.
The special prize “Packaging Box 2023” was awarded to the Profilia company with Birrificio Ventitre – Italian Keller – Light beer. While the special prize “Coordinated image 2023” to the Coop. Soc. Ama Aquilone – Ama Terra. The “Large retail label” award went to Valcalepio Doc Rosso Riserva 2017 of the Cantina Sociale Bergamasca, the IGT Rosso 2020 of the Cantina Goccia – Az. Agr. Il Melocotogno – Umbria won the “Environment and Sustainability” award.
The newborn special prize “Technology and innovation” was delivered to Citra Vini – Ortense – Terre di Chieti IGT Pecorino 2021 – Bag in box.
55th Vinitaly: an international jury
The packages registered for the 27th edition of the award were examined by an international commission of experts chaired by Paco Adin, creative director and partner of Supperstudio, a branding and packaging agency based in Madrid and winner of the Design Agency of the Year.
Adin commented on his participation as follows: “It was a great experience to participate as president of the jury of this important competition organized by 55th Vinitaly https://www.vinitaly.com/. It was difficult to choose the winners because here in Italy the level of design and creativity are very high. And now I hope to come back here for the next edition to see the evolution of design in this sector”.
To complete the roster of jurors: Alessandra Corsi, marketing director of Conad, and the designers Chiara Tomasi, Papi Frigerio and Luca Fois. For the first time, the sample evaluation process has been fully digitalised.