With 300 exhibitors also from abroad, Sol&Agrifood 2023, at the Verona exhibition center from 2 to 5 April, reconfirms itself as an international reference point for quality agri-food. And in particular for the extra virgin olive oil and craft beer sectors. New entry of the 27th edition, which will take place simultaneously with Vinitaly 2023, the cider sector.
Another novelty will be the co-presence of B/Open, a b2b exhibition dedicated to organic products.
In pavilion C there will be exhibitors representing all the Italian regions. The most numerous group shows will come from Sicily, Calabria, Abruzzo, Marche, Basilicata, Lazio, Umbria (Assoprol). The participation of companies led by Italia Olivicola of the CNO and by the Italian Farmers Confederation was also very qualified. Foreign companies from Spain, Turkey and Albania will also be at Sol&Agrifood 2023 https://solagrifood.com/ .
Focus on sustainability
As per tradition, the inaugural conference will take place on the second day of the exhibition (April 3, 11.30 am – Talk Area of the Sol&Agrifood pavilion). This year will focus on the theme “Is sustainability a cost or a business opportunity for agri-food companies?”.
And precisely on the concept of sustainability, the European Commission is working on a draft regulation that governs the use of the term, alongside a specification. But is the Italian agri-food system ready to take up the challenge?: Roberto Berutti (European Commission), Eugenio Puddu and Francesca Tognetti of Deloitte Italia, Gennaro Sicolo, CIA vice president and Italia Olivicola president, Nicola Bertinelli, president of the Parmigiano Reggiano Consortium, will talk about it.
The conclusions will be entrusted to Francesco Lollobrigida, Minister of Agriculture and Food Sovereignty.
Sol&Agrifood 2023: the role of the craftsman
Sustainability, declined between environment, economy, social and cultural, will also be discussed in other contexts. Like those who describe the need to preserve the know-how gained over millennia of knowledge and values in everyday life.
Here lies the role of the craftsman, already in itself closely linked to the territory and therefore a guarantee of respect for the environment and social and economic protection, especially in a country that is the center of gravity of world creativity such as Italy.
Craftsmanship is not only dexterity, but also a mental exercise so that man’s creativity always remains at the center of his active presence on the planet with the ability to manage artificial intelligence not to be managed by it.
These premises around which the round table “The fundamental role of the food artisan for sustainability” will develop (Talk Area – Sol&Agrifood Pavilion 2023 – 5 April).