Pitti Immagine Uomo 104, the summer edition of the event dedicated to contemporary and international men’s fashion, will take place from 13 to 16 June, at the Fortezza da Basso in Florence.
As scheduled, the show will offer new content and new collaborations, as well as a calendar of events and international launches, with the most interesting and engaging inputs from the main fashion scenes at the centre. In addition to the creativity and know-how of internationally renowned companies and designers.
Among the novelties of this June edition, the special fashion show scheduled for the afternoon of 15 June at the recently inaugurated “Fendi Factory” should be mentioned. That is the pole of excellence of the maison, located in the heart of the Tuscan countryside in Capannuccia, in the municipality of Bagno a Ripoli (FI).
The factory parade
This presentation is further confirmation of the international standing of Pitti Immagine Uomo 104 and of the qualitative level of its special events.
“We are proud to open the Fendi Factory to customers and the press, bringing it to life beyond everyday life with the next men’s show in June. It is a special place for our artisans and for the local community, because it represents Fendi’s heritage and creativity, cultivating the skills of the artisans and preserving Made in Italy”, comments the chairman and CEO of the luxury brand, Serge Brunschwig .
As confirmed by Antonio De Matteis, new president of Pitti Immagine Uomo 104 https://uomo.pittimmagine.com/, who also underlined the importance of the renewed union of intents with Camera Nazionale della Moda, “with which we share the objective of promoting and enhancing the best Italian fashion in contexts of global significance. Each organization with its own specifics and references, both aware that the complementary sequence of Florence-Milan appointments is an essential factor for the entire national men’s fashion system”.
From 2024 back in Milan
The Fendi event will also be an important occasion for the city and its productive fabric. In fact, the Factory is a large structure dedicated in particular to leather goods, representing one of the best expressions of the manufacturing, industrial and artisan tradition of both the territory and the region.
The special presence of Fendi in the Pitti Immagine Uomo 104 calendar is agreed together with Pitti Immagine and the Camera Nazionale della Moda Italiana.
The fashion show that has always taken place in the Milanese headquarters, starting from January 2024, with the fw 24/25 men’s collection, will return to the calendar in Milan.