The 1th Expo2Expo is born, the first European fair dedicated to companies that supply products and services for trade fair fitters and event organizers. Organized by Area Fiera and sponsored by Federlegno Arredo and Asal, the event will take place from 29 November to 1 December at Fieramilano Rho.
In a constantly evolving market, of great value and currently without a specific fair, Expo2Expo aims to become the reference event for the entire supply chain, involving the most important European companies and players in the international exhibition sector. An opportunity to network among the various players in the events industry who, after the promising signs of recovery in 2022, want to face a decisive 2023 with determination to return to pre-pandemic levels.
1th Expo2Expo: sustainability and professionalism
Fairs and events represent a very high-value market at European level, worth 1.4 billion euros, but which generates a strong impact on the territories. A quantifiable impact of 22.5 billion euros per year of production, for an added value estimated at 10.6 billion euros, equal to 0.7% of GDP.
The Italian trade fair system, fourth in the world and second in Europe only to the German one, therefore confirms itself as an important and attractive player for national and foreign suppliers of the events chain.
In this context, 1th Expo2Expo proposes itself as a European meeting place dedicated to the thousands of operators who annually generate value, jobs and related industries. A target that will have the opportunity to consolidate and expand its market shares in the international trade fair sector at the fair.
Four are the focuses of the appointment: innovation and sustainability, training and safety. In other words, hot topics for the sector, which will also be the subject of discussion and analysis at the Expo2Expo Forum, round tables that will enliven the three days.
All in collaboration with the main sector associations and with qualified professionals.
Five exhibition categories
At the heart of the 1th Expo2Expo https://expo2expo.eu/ is also the training of professional figures, increasingly important for a technologically advanced sector, which requires employees of all levels capable of keeping up with the requests of the client.
We need figures who combine skills, technical knowledge, but also great attention to legislation and safety at work. Those who work in events must know how to combine different skills, which make them a unique professional today, capable of creating safe, well-kept structures with a high emotional impact and increasingly “friendly” to the environment.
Five exhibition categories representing the entire world of fairs and events will allow all operators to immediately find what they are looking for. The offer will develop around the Design, Service, Structures and Materials, Vehicles and Machinery, Marketing sectors.