Myplant&Garden 2023 edition will open its doors at Fieramilano Rho from 22 to 24 February. It is the most important professional horticultural event and a point of reference for the Italian market and a leading player on international markets. The fair promotes the culture of greenery, the circular economy, environmental protection and green design.
An exhibition space that will be transformed into a 45,000 m2 garden where all-round green solutions will be placed. From home decorations to crops, from gardens – even therapeutic and inclusive – to cities, from sports fields to landscape, public spaces, green infrastructures and soft mobility.
At Myplant&Garden, the 2023 edition, great anticipation for the new decorative trends for homes and ceremonies, the floral composition performances by the best international schools and, always on the subject of flowers, the new varietals for ever more beautiful, resistant and prestigious plants.
This seventh edition of the show has 650 brands on display, 22% from abroad, on the arrival of 140 delegations of buyers from 43 countries and 5 continents and 180 accredited journalists.
20,000 operators from the world are expected at the fair, testifying to a growing attention to green issues.
The future of the sector
According to the latest data released by Myplant&Garden 2023 edition https://myplantgarden.com, there are 17 million Italian green thumbs (10 in 2012) and the Italian production of flowers and plants – internationally recognized excellence – in 2021 they started to grow again . Tuscany, Liguria, Sicily, Lombardy, Lazio, Puglia, Emilia-Romagna, Veneto and Piedmont are the leading regions. As well as record exports and consumption.
The unknown costs of energy and raw materials remain, aggravated by the effects of climate change. Problems that require solutions in the name of greenery, innovation and digitization.
So make way for new proposals, software, apps and automated devices for monitoring the health of greenery, electric batteries for machinery, high-efficiency greenhouses, sensors and precision controls for energy and water saving and other solutions. Projects that drive investments in innovation in the agricultural sector, estimated at 1.5 billion euros in 2021 with growth prospects.