Micam February 2023 is preparing for the inauguration on February 19 at Fieramilano Rho, where it will end on Wednesday 22. The 95th edition of the international footwear exhibition is therefore back with a recovering market, proposing again over four days to give exhibiting companies and national buyers and international, even more meeting and business opportunities.
988 brands at the fair, of which 451 from international exhibitors. Among the new brands on display Alberto Guardiani, Buffalo Boots, Cult, Kenneth Cole, Luciano Padovan, Oxs.
Many innovations that will see the world of footwear as a protagonist at 360 degrees: from new trends to sustainability, from innovation in the world of retail to emotional events.
Micam February 2023: MicamX is renewed
The MicamX area is confirmed in pavilion 1, with a completely renovated set-up. Many guests, best practices and international testimonials, declined in the four strands of the concept: trends & materials, sustainability, art fashion heritage & future and the future of retail. Panel curator Federico Brugnoli, CEO & founder of Spin 360.
Within the area, the Trends & Materials space, in collaboration with Lineapelle, which will be transformed into an exhibition of materials and components that characterize the FW 23-24 collections. The area has been studied in line with a new tool designed for buyers, the Trends Buyer Guide powered by Livetrend. Focused on the trends and must-haves of next autumn/winter to help choose the footwear that will be the season’s best-sellers, allowing you to optimize your purchases.
Micam February 2023: how the points of sale will change
In the MicamX “Future of retail” space, some companies will offer advanced technologies for the world of footwear retail, but keeping man at the center of the experience.
Because the retail of the future will be hybrid: man will continue to play a key role and will be increasingly supported by technology. Consumer profiling technologies, augmented reality, the live shopping experience with virtual influencers are enabling and increasingly irreplaceable.
At Micam February 2023 https://themicam.com/ the theme of sustainability will find its maximum expression in the new area “VCS Verified & Certified steps”. That is the first certification mark for the footwear sector that is granted to companies that undertake a path of evaluation, measurement and, above all, improvement of performance with regard to the main aspects of corporate sustainability according to internationally recognized standards.
The comunication
Micam February 2023 will host the final chapter of the #micamtales communication campaign which has brought the enchanted world of fairy tales to the fair from 2020 to today. So after “Micam in Wonderland” and “MicamGlass Slipper”, it’s the turn of “Micamof Oz”. A book “Scarpe da Favola” was dedicated to this fantastic journey into the world of the imaginary, promoted by Assocalzaturifici and created thanks to the contribution of Ice and Maeci.