The 8th Beer&Food Attraction – The Eating Out Experience Show beerandfoodattraction.it will take place in the Rimini exhibition center from 19 to 22 February, bringing together Italian and international craft and mainstream beer excellence and the varied mosaic of the beverage world at 360°. All combined with the food proposals that reflect the new consumption experiences away from home, from fast casual dining to the gourmet world.
Now in its 8th edition, the show is held simultaneously with two other events. That is the 5th edition of BBTech expo https://www.bbtechexpo.com/, a professional exhibition of technologies and raw materials for beers and beverages, and the 12th edition of the Italgrob International Horeca Meeting https://www.italgrob.it /.
Over 600 brands present at the 8th Beer&Food Attraction, spread over 12 pavilions with 60,000 square meters of exhibition area, tens of thousands of professional operators expected – horeca distributors and public establishments – also from abroad.
Thanks to the partnership with ICE Agency and the Ministry of Foreign Affairs and International Cooperation and with the Ieg regional advisor network, 114 buyers from 36 countries have already been confirmed. The largest delegations come from Spain, Great Britain, Finland, Poland, the Czech Republic, Israel and Sweden.
Demos, masterclasses and talks
The show hosts all the ho.re.ca. with a layout where the collaboration with the main associations and realities of the horeca sector takes shape.
Business, training, networking, openness to foreign markets, qualify 8th Beer&Food Attraction https://www.beerandfoodattraction.it as a community catalyst with products, ingredients, technological innovations and an increasingly marked attention to the themes of new ways and styles of consumption .
The proposals of the companies also present an articulated calendar of events which represents a lever of professional training and a tool for the promotion and scouting of new trends and excellence.
Four “Arenas” where demos, masterclasses, training talks and competitions will alternate involving relevant personalities for each supply chain represented.
The debut of Mixology Circus
Great expectations also for Mixology Circus, which makes its debut at the 8th Beer&Food Attraction. A special initiative, which can be accessed by purchasing a dedicated ticket, focused on the art of mixing alcohol with other ingredients to create original cocktails, with high-level masterclasses by industry experts. The area is set up with 8 stations, from which the bartenders of the most exclusive cocktail bars will present a special list of 3 mixed drinks, demonstrating and sharing expertise and passion.
The aim is to enhance the art of excellent blending by accompanying the visitor on a virtual journey that travels throughout the boot from north to south, thanks to the participation of the best clubs in Italy.