From Saturday 11 to Monday 13 February, in the setting of Fortezza da Basso in Florence, 2023 Immagine Italia &Co will be staged. , the sixteenth edition of the international exhibition dedicated to underwear, lingerie, homewear, accessories and underwear.
Organized and promoted by Underbeach, active in the production of events and fairs including Maredamare, the event is currently an important reference on the international scene, both for the formula and for the proposal put in place.
A green attitude
Events, fashion shows, presentations and insights that will take place in the usual informal atmosphere, will enliven the spaces of the fair.
More than one hundred and fifty international brands will be presenting their winter collections at Fortezza da Basso to customers arriving from all over the world.
The main musts of this sixteenth edition see sustainability and circular textiles in pole position.
Themes to which 2023 Immagine Italia &Co. dedicates a special didactic and product area, designed with the aim of stimulating informed purchases for a more modern lifestyle. The initiative will culminate with a catwalk show on Saturday 11 February, where the most innovative garments with a green attitude will parade.
The show will be preceded by a speech by Dario Casalini, founder of Slow Fiber and will be followed by a tasting of 0 km products selected by Slow Food. A project in which the organizers believe so much that from today it will represent a cornerstone of the Underbeach events.
An increasingly international fair
Now known as an international reference platform for the world of lingerie and underwear fashion, 2023 Immagine Italia &Co. https://www.immagineitalia.eu/en/ the presence of buyers from foreign countries increases thanks to the support of the ICE Agency which has developed the incoming of big players from South America, India, Kazakhstan, the USA. Furthermore, in collaboration with the Cyl magazine, it has organized the incoming of Spanish buyers, while with Fashion Sfera, an online business platform dedicated 100% to lingerie, swimwear, homewear, a delegation from the CIS countries will arrive – Commonwealth of Independent States which brings together 9 of the 15 former Soviet republics.
The fair does not forget the national market by developing contacts with over 8,000 shops in Italy and hosting around 200 buyers selected from participating companies.