PTE 2023, an edition between sustainability and originality

PTE 2023

PTE 2023
[:it]PTE 2023[:]

PTE 2023 – PromotionTrade Exhibition, focused on advertising objects, gifts, promotional textiles and customization technologies, returns from 26 to 27 January at Fieramilano Rho. Operators will intervene at the event – sector intermediaries, promotional items agencies, communication and marketing agencies, printers – to present the best of products, textiles and machines. Over 110 companies and brands arriving from 12 countries.

The fair takes place at a time considered decidedly favorable for the market. According to a research promoted by Promotion magazine with PTE and Assoprom, 8 operators out of 10 (retailers, importers, distributors) declared that in 2023 they will buy more promotional products and services. 60% of managers, belonging to companies in various sectors, declare that they will spend more than last year on gadgets and company gifts.

PTE 2023: many green proposals

Whether it’s the reuse of recycled and recyclable materials or the certification of sustainable supply chains, the world of gifts is increasingly environmentally friendly today. And also in this edition of the event there is a wide range of sustainable proposals. Many objects in plastic or recycled paper, while among the materials used stand out wheat fibre, cork, wood, bamboo, regenerated leather.
Even the world of fabrics follows the same trend. Sweatshirts or t-shirts, beach towels, fashion accessories or home textiles: in fact, the search for certified fabrics and production chains that embellish the product and offer one more reason to choose and appreciate it is growing.

Originality and durability

At PTE 2023  -PromotionTrade Exhibition the world of corporate gifts is revealed at 360 degrees. From gadgets to textile proposals, up to prestigious gifts, they are designed to satisfy every budget and customization need. The originality of the proposed objects also drives the offer.
Like the lamp “with glasses”, with round shapes, made of wood and awarded as a design object, or the bread bins and wine racks in natural fibers, the environmentally friendly pens made from disused electrical and electronic equipment materials or with plastics recycled.
Another fil rouge is the greater durability of the object: from the care of production, in the name of made in, to the research of materials.

PTE 2023: the training offer

Three days dedicated to industry news, but also an opportunity for discussion and professional updating.
The PTE Meet area, dedicated to training, will host presentations on the state of the art of the market and its growth forecasts, reflections on professional skills, but also technical seminars that will allow for an in-depth study of customization technologies.
And it is precisely in this area that the presentation of the survey on the promotional market, anticipated above, will take place on 26 January, the results of which will be commented, among others, by Assoprom.