Cosmoprof North America –Miami: on January 5 in Miami Beach BolognaFiere with Informa Markets and the Professional Beauty Association and representatives of the Greater Miami Convention & Visitors Bureau officially presented the first edition of Cosmoprof America.
Scheduled from 23 to 25 January 2024, the event will be a new and unmissable destination for operators in the cosmetics industry.
In 2022, BolognaFiere with Informa Markets and the Professional Beauty Association set up a joint venture to create a program of events in the beauty market in the United States.
With Informa Markets’ acquisition of Premiere Orlando of Premiere Beauty and its sister shows, the three organizers will be able to combine Cosmoprof North America’s reputation and know-how with Premiere Beauty’s educational calendar.
The central part of the project is the first edition of the fair in Miami, the gateway to Latin America.
“The joint venture we are setting up with Informa Markets and PBA is a big step for BolognaFiere and Cosmoprof. Together we are strengthening the offer of highly performing B2B events for the cosmetics sector in the United States – underlines Antonio Bruzzone, general manager of BolognaFiere -. The sector needs high performing business activities and services 365 days a year to facilitate trade relations. Creating synergies and optimizing the tools that we have already implemented in all Cosmoprof events around the world will certainly support the growth of the cosmetics industry in the US market”.
The interest of the Hispanic market is growing
Cosmoprof North America’s West Coast event www.cosmoprofnorthamerica.com will remain at the Las Vegas Convention Center with the participation of professionals from every country and culture. In fact, the event attracts beauty professionals from all over the world and hosts presentations and product launches for all segments of the industry. In 2022, more than 1,100 exhibitors attended the Las Vegas edition, consolidating the region as a strategic market for business development and a catalyst for new trends and consumer habits.
Instead, the new East Coast edition, Cosmoprof North America – Miami, will focus primarily on the Hispanic market, a rapidly growing segment.
In fact, Hispanic consumers have spent 13% more than non-Hispanic shoppers in recent years, demonstrating an unprecedented interest in sourcing personal care products, especially of natural and sustainable origin.