Marca 2023 by BolognaFiere will take place from 18 to 19 January, the only fair in Italy dedicated to commercial brands.
A unique opportunity to get to the heart of the business, touch the products first-hand, meet buyers and category managers of the main international chains and food and non-food companies.
The Technical-Scientific Committee that supports the fair, organized by BolognaFiere in collaboration with the Associazione Distribuzione Moderna, recorded 4 new entries, bringing the brands to 22. These are Bricofer (DIY sector), Cortilia (home shopping); Decò, an Italian brand of large-scale retail trade; Risparmio Casa, chain with points of sale specialized in home and personal care.
The “event within the event” dedicated to the freshest products
And as part of Marca 2023 by BolognaFiere, Marca Fresh is also back, the concept dedicated to sustainable innovation in fruit and vegetables. Now in its third edition, Marca Fresh is growing and reaching 900 m2 of exhibition space in pavilion 16, with over 50 confirmed exhibitors.
An event within an event, it presents itself with a large central space – the “piazza dei fresco” – and with a detailed program of meetings, presentations and successful case histories dedicated to the segment. An appointment that is therefore confirmed as a leading container for combining the needs of the business with sharing and thematic analysis.
Born from the synergy between Marca 2023 by BolognaFiere https://www.marca.bolognafiere.it/home/1348.html and SGMarketing, specialized in fresh products, the event presents itself with an innovative format where fruit and vegetable companies become protagonists . And this thanks to the possibility of exhibiting in dedicated spaces, sharing content, meeting and forging relationships with buyers of Modern Organized Distribution. Furthermore, they can enhance best practices capable of satisfying new consumption trends and meeting the needs of an increasingly attentive and evolved consumer, also in terms of well-being and health.
Marca Fresh confirms its specialized and vertical cut, dedicated to sustainable innovation, with an in-depth analysis linked to “convenience”. In other words, a subject that is more topical than ever and dearer than ever to the consumer as well as to retailers. A theme that will be explored in all its aspects, relating not only to economic savings, but from a “convenience” perspective.
Innovation, experience and networking are the keywords of this Marca 2023 by BolognaFiere, which reconfirms itself as a specialist moment capable of looking at the world of the freshest in a concrete way, facilitating the meeting between those who produce and those who distribute.