MIDO Milano 2023 rewards sustainability

MIDO Milano 2023

MIDO Milano 2023
[:it]MIDO Milano 2023[:en]MIDO Milano 2023[:]

In anticipation of MIDO Milano 2023, the main global eyewear event to be held at Fieramilano Rho, from 4 to 6 February, the CSE Award, Certified Sustainable Eyewear, was presented.
This is a new recognition the award, created by the Milanese event in collaboration with Anfao and Certottica, which evaluates sustainability in the eyewear sector at an international level.

Sustainability in eyewear

All exhibitors of MIDO Milano 2023 will be able to participate in the zero edition by applying for a pair of sunglasses, a frame or a case. An international jury of experts will then evaluate the competing products which, in order to win the prize, must have been made in compliance with the principles of sustainability.
Recycling of materials, reduction of consumption in production and distribution processes, enhancement of the supply chain, elimination of waste, degree of recyclability, use of renewable energies, any certifications already held. These are some of the criteria that the jury will evaluate to decide the winners of one of the 6 categories.
Namely: Sunglasses Europe; Sunglasses Rest of the World; Frames Europe: Frames Rest of the World; Cases Europe; Cases Rest of the World.
To participate, it will be necessary to fill in the online form available from 15 December to 15 January 2023 in the “Participate” section of the official website of the event.

A boost to growth

“A dutiful step in eyewear – comments Giovanni Vitaloni, president of MIDO Milano 2023 www.mido.com -. In our sector we have companies that have been truly committed and active in the field of sustainability (environmental, social, economic) for a long time.
I’m thinking of the big players but also of independent brands that make products that try to impact the ecosystem as little as possible. I believe that we should put everything together, drawing inspiration from the experience of these companies, improving where possible and continually updating ourselves to thus make the whole industry grow in this direction, with great professionalism and seriousness of purpose.
This award is a fundamental milestone for us which, however, does not decree the end of this journey, but the stage of a journey that began in 2019 which obtained, for the 2022 edition, the ISO 20121:2012 certification, which certifies the sustainable management of great events”.