MCE 2024 presents new visual identity and claims

MCE 2024

MCE 2024
[:it]MCE 2024[:]

In anticipation of the 2024 edition, from 12 to 15 March, MCE 2024 Mostra Convegno Expocomfort presents “Beyond Comfort”, a new claim presented at the Angaisa meeting, which reflects the evolution of positioning.
In fact, the showcase of the sector widens its visual horizon with the role of leader it has conquered over the years, governing the ever wider and more important changes. And it does so through a process to increase its role as a global business platform, where companies in the sector meet new customers and strengthen relationships with those who design, install and build industrial, residential and commercial comfort systems and systems.

Reed Exhibitions Italia becomes RX Italy

A new course that is profoundly transforming the offer of MCE 2024. A biennial event dedicated to creating business that is now presented on the market with a new look and a new positioning, in harmony with the new positioning of RX.
In fact, in September Reed Exhibitions Italia announced the completion of the transformation into RX Italy, completing the process of renewal of the brand identity and strategic repositioning undertaken a year ago by the RX Group.

An event with a modern and digital soul

The first intervention was made on the image, which introduces a modern and digital soul. An image that encompasses both the legacy of the past and the path of future evolution.
Even the design has been renewed, albeit in the continuity of the brand, especially for digital uses. The orange/light blue/blue color remains to indicate hot, water and cold, as does the blue background, which represents the distinctive feature with strong recognition and flexibility of use.
MCE 2024 “The concept of comfort is constantly evolving. Technological innovation and not only environmental sustainability are the areas that most influence the changes. Air quality, thermal and acoustic comfort, but also new energy sources, CERs and industrial efficiency. These are some of the aspects that the event will place at the center of its activity – Massimiliano Pierini, managing director of RX Italy reiterated during the presentation -. The main mission of the new visual identity is to accompany our exhibitors and our partners towards the world of tomorrow, to inspire and support their strategic corporate vision”.
The claim “Beyond Comfort” is instead the container of a series of activities. The central element is represented by the declination of all the activities of MCE 2024 Mostra Convegno Expocomfort on the 3 guidelines that are influencing the world: “Innovation”, “Sustainability” and “Energy Efficiency”.