International Tourism Exchange: the press conference to present BIT 2023 was held yesterday at the Luigi Rovati Foundation in Milan with the participation of Luca Palermo Chief Executive Officer and General Manager of Fiera Milano, Valentina Superti Director of Tourism & Proximity, DG GROW European Commission , Magda Antonioli Vice-President of the European Travel Commission and Daniela Santanchè Minister of Tourism.
From 12 to 14 February 2023 at Allianz MiCo returns BIT Borsa Internazionale del Turismo, the reference event for the sector in Italy.
In addition to confirming itself as the leading global marketplace for Italian products, the next edition of the fair brings together a large representation of all supply chains under one roof, from Italian regions to foreign tourism bodies, from consortia to private operators, hotels or carriers.
During the three days of the International Tourism Exchange the sellers will present the best of an offer capable of responding to the evolving needs of travelers in a context that combines a complete overview of the sector with vertical thrusts and a focus on emerging niches. All thanks to the three macro-exhibition areas Leisure, with proposals from destinations and operators, BeTech for digital services and start-ups and the MICE Village, dedicated to business travel.
Hundreds of buyers expected from all over the world. Particularly large attendances are expected from the USA, Spain, France, Canada and Germany. Among the other most represented markets are also Poland, Brazil, Saudi Arabia, the United Arab Emirates and the Netherlands.
Key theme: sustainability
The great attention to sustainability will be the common thread of the International Tourism Exchange https://bit.fieramilano.it/ with proposals for an attentive traveler, who wants to experience the destination not “as a tourist”, but with the same respect and authenticity of the premises. A theme that ranges from slow tourism to affordable luxury, from bleisure to nature and the outdoors.
Thanks to the success achieved in the previous editions, the format of the Bringing Innovation Into Travel events is back. There is a wide range of appointments ranging from meetings with major international personalities to professional workshops to develop the business, inspired by the macro-themes Megatrends, Innovation, Sustainability, Quality and Inclusion. Among the many topics that will be examined at the BIT Borsa Internazionale del Turismo, there will be insights into the most promising segments such as bleisure, a hybrid travel formula between business and leisure travel, which is experiencing a revival after the pandemic; Incoming and proximity tourism is instead an opportunity to revisit the territory as a basin of sustainable experientiality.
The digital challenge
Technology and digital transformation represent another important topic for the sector and there will be numerous dedicated appointments. Among these, 4.0 technologies and augmented reality; digital nomads; Travel technology.