23th Prowinter Season Finale doubles up and prepares for the first appointment from 1st to 12th January 2023 at Fiera Bolzano. The second date next year will be April 14, when there will be a moment of meeting between the operators of the rental world, with the presentation of the results during the traditional Ski Rental Summit.
The decision to “split” and anticipate the first part of the reference B2B fair for the mountain sector was dictated by the new production scenario. A decision taken both on an international scale and based on the needs of the companies reported at the Ski Rental Summit 2022.
The anticipation of the 23th Prowinter Season Finale was welcomed by the brands with participation and enthusiasm. It will therefore be an opportunity for many shopkeepers to preview the winter 2023/24 collections and evaluate their strategic purchasing decisions in good time.
A response to market needs
Among the companies that have joined, many gravitate towards the Pool Sci Italia. And it is precisely the president of the association, Corrado Macciò, who commented on the choice: “I am happy that numerous member companies have confirmed their presence at the 23th Prowinter Season Finale https://www.fierabolzano.it/en/prowinter , by booking a large exhibition area capable of gathering all the new products for next season. We hope that the new formula of the 2023 edition with an early date will be able to respond to the new market needs that are emerging in recent years”.
The confirmation of participation portends a 23rd edition capable of marking an important step in the history of the snow business. The first appointment from 11 to 12 January will be dedicated to the product. It will therefore represent a particularly important meeting point for the retail sector, as well as of course for the usual rental sector.
“In January we expect the participation in the 23th Prowinter Season Finale of chain retailers and buyers who will be able to preview the companies’ proposals for the 2023/24 season – said Geraldine Coccagna, brand manager of the event -. It is a challenge for us too, but we are convinced that we have reacted correctly to the moves of the various market operators”.