16th Immagine Italia & Co. will be held from 11 to 13 February 2023 in the Fortezza da Basso in Florence, presenting a preview of the autumn-winter 2023/24 lingerie, underwear and homewear collections.
The only Italian B2B international fair in the sector and an indispensable meeting point for national and international companies and buyers, it will take place in the Spadolini Pavilion on the lower floor in conjunction with Firenze Home Texstyle https://firenzehometexstyle.com/, an event dedicated to home textiles, nautical, spa, contract & hotel industry.
The protagonists of the annual event, organized and promoted by Underbeach, will be the best Italian and foreign brands in the lingerie, underwear, hosiery, sleepwear, homewear and loungewear sectors. The many brands present will preview their women’s, men’s and children’s collections for the autumn-winter 2023/24 season to shops, buyers, press and operators in the sector.
An increasingly international show
The 16th Immagine Italia marks a new milestone for the fair which confirms its international status and obtains the inclusion of the event in the calendar of international trade fairs in Italy.
As already started for the last Maredamare, the drive towards internationalization also passes through the support of the ICE Agency, with which the incoming of foreign buyers was organized.
In fact, the commitment will also include the activation of ICE offices abroad for the Florentine event, in the most sensitive non-EU markets, aimed at researching, contacting and inviting customers.
Always with a view to a global vision of relations, the collaboration with Icex, a Spanish public entrepreneurial body whose mission is to promote the internationalization of Iberian companies, also continues. The institution will bring to Florence some Spanish brands to which a fashion show will be dedicated within the program.
Online registration at 16th Immagine Italia https://www. immagineitalia.eu/it/ is mandatory for access to the show and from December it can only be done on the booking.underbeach.eu website.
“Consistently with this line, the new website underbeach.eu is being designed – explained Alessandro Legnaioli, sole director of Underbeach -. This change was born with a view to enhancing and highlighting the company as a reference brand in terms of reliability and innovation for operators in the textile / clothing sector “