This is the year of “Eicma Effect”, or the claim that promotes 79th Eicma, the International Two-wheeler Exhibition, inaugurated at Fieramilano Rho on November 8, with the press day reserved for media from all over the world.
On Wednesday 9, admission is reserved for tens of thousands of already accredited sector operators, journalists and communication professionals. A two-day event with over seventy official press conferences, product presentations, conferences and visits to institutions, events in the stands, networking activities and business meetings, which confirm the B2B nature and institutional value of the event.
79th Eicma: back to pre Covid numbers
And a first “effect” of the event is already in the numbers. In fact, there are 1370 brands present, 59% of which come from abroad, representing 45 different countries.
Pre-Covid data, which once again confirm the attractiveness and topicality of the exhibition model of the Milanese show.
A tool appreciated by the companies in the motorcycle and cycle sectors, which this year populate six pavilions in the Milanese exhibition center, marking a + 35% over 2021 in terms of the number of square meters occupied.
The returns between the manufacturers are different and important. The new attendance is also significant: over 20% of exhibitors have decided to participate and show the fruit of their investments for the first time at Eicma 2022.
79th Eicma: news for enthusiasts
From Thursday 10 to Sunday 13 November, instead, space for the public of fans with all the elements of success of the event. That is news, previews, shows and the visits of riders and celebrities.
All that is necessary to still arouse that Eicma Effect caused by the experience of visiting inside and outside the pavilions.
And the MotoLive outdoor area will still be one of the most adrenaline-pumping attractions of the event. A space where there will be acrobatic runs, entertainment, live shows, motorcycle races in the offroad arena and the presence of national and international riders. The outdoor spaces will also host motorcycle test areas, eBike test rides and other initiatives promoted by exhibitors.
Among the novelties of 79th Eicma https://www.eicma.it/ there is also a photo booth, where visitors can be portrayed in the expression that best represents and tells their Eicma Effect.
Finally, thanks to the strategic collaboration and the support of the ICE, the Agency for the promotion abroad and the internationalization of Italian companies, the public will find among the various visit proposals also a special area dedicated to the most innovative Italian start-ups. of the sector. This is a unique opportunity for young entrepreneurial realities to enjoy the visibility offered by the Exposition and to project themselves onto international markets.