On 8 November Eicma 2022 edition, from 10 to 13 November at Fieramilano Rho, in collaboration with Confindustria Ancma (National Association of Cycle Motorcycle Accessories) and with the contribution of ICE – Agency for the promotion abroad and internationalization of Italian companies , will promote the conference “Geopolitics and economic challenges: which direction for the motorcycle industry? Scenarios, perspectives and new paradigms “.
The conference, which will take place on the day reserved by the fair for the press, will be held at 5.30 pm in Sala Gemini, Centro Servizi Fiera Milano Rho, entrance South Gate.
The interventions
The in-depth meeting, organized by Eicma 2022 edition – Edition of the International Two-wheeler Exhibition -, includes the introductory keynote speech by Paolo Magri, executive vice president and director of ISPI (Institute for International Political Studies).
At the end, a round table will follow with the leaders of the two-wheel industry. Among the speeches, those of Michele Colaninno (Piaggio), Claudio Domenicali (Ducati), Mariano Roman (Fantic Motor), Eric De Seynes (Yamaha Europe) Roberto Vavassori (Brembo) and Wiliam Armuzzi (Honda).
Also on the agenda are the interventions Patrizia Toia, MEP and Vice President of the Commission for Industry, Research and Energy, by Maurizio Forte, director of the coordination office for the promotion of Made in Italy of the ICE Agency. Paolo Magri, president of Confindustria Ancma and Aa.d.D of Eicma Ore, will not miss the speech.
Worldwide, Eicma 2022 edition www.eicma.it is the most important event for the entire 2-wheeler sector and represents the marketing tool of Ancma, the Confindustrial Association of the category which includes the main companies in the industry.
There are many elements that make this edition also a showcase of great impact.
In addition to the numerous product innovations, the technical workshops, the presence of world-class pilots and representative personalities not only in the sector should be remembered. As well as the competitive and spectacular moments in the MotoLive outdoor area.
Eicma 2022 edition overcomes the distinctions between B2B and B2C by addressing, on the one hand, companies and operators in the sector; on the other hand, to the thousands of enthusiasts and onlookers reaching increasingly heterogeneous targets.
The event is preparing for a record edition, this year free from the restrictions and difficulties that characterized the previous one, caused in particular by international travel.
The 2021 edition had welcomed 28,841 sector operators (43% foreigners) and 5,127 journalists, influencers, technicians and communication professionals (35% from abroad).