TuttoFood 2023 and digital commerce

TuttoFood 2023

TuttoFood 2023
[:it]TuttoFood 2023[:]

Scheduled at Fieramilano Rho from 8 to 11 May next, TuttoFood 2023 is the main agri-food hub in Italy and among the top three in Europe. An appointment that goes far beyond the exhibition to accompany operators towards business generation by enhancing innovation, as in the case of digital commerce.
Regarding this sector, during the pandemic it was the protagonist of a real boom. While in the “new normal”, growth continues, registering + 4.2%, with peaks of 8.8% for the food grocery. Penetration reached 42.4% (+8 points compared to pre-Covid) equal to 10.8 million online shoppers (+2.4 million compared to pre-Covid). The performance of the top 30 producers, which together account for over 31% of the assortments, and of the private label (17%) were particularly good. But there is also room for SMEs, so numerous in the agri-food sector: they are almost 900 and offer over 5,800 brands.

new normal

The partnership with Netcomm

These are just some of the data from Netcomm’s latest FMCG Digital Observatory in collaboration with NielsenIQ, presented at Netcomm Focus Food, partner of TuttoFood 2023.
The support for the Observatory, which took place on October 27, is part of a process of ongoing collaboration between Netcomm and the event. Path that will culminate next May with a series of training and information initiatives as part of the schedule of events.
The aim of the meetings will be to provide the actors of the F&B supply chains with a “toolbox” to face the online landing in a concrete and operational way: from the addition of e-commerce features to their sites, to distribution through large international platforms, up to logistics and payment methods.

A growing edition

With over one hundred events and with exhibitors and buyers from all over the world, TuttoFood 2023 www.tuttofood.it aims to reconfirm the important pre-pandemic numbers. To date, there are over 650 registered exhibitors, of which more than 18% are present for the first time, from 22 countries and in particular from North America, Europe and Southeast Asia. New Zealand is also among the absolute new entries, while buyers from all over the world are expected.
TuttoFood 2023 also stands out for its numerous and qualified collaborations with trade associations, sector analysts, the academic world, as well as with ICE-ITA Agenzia, which collaborates in the scouting of highly profiled international buyers.