From 3 to 6 November at Veronafiere 124th edition Fieracavalli returns to the original four-day format. There will be 2,375 horses of 60 races, the absolute protagonists of the event, considered a point of reference for the equestrian sector. Visitors will have 12 pavilions available, for a total of 128 thousand square meters, 695 exhibiting companies from 25 countries. Two hundred events scheduled, including competitions, shows and conferences, all in the name of sustainability.
An event that represents one of the main international showcases for the sector’s trade business, with three commercial areas where the best brands exhibit.
Together with ICE-Agenzia, Veronafiere worked on incoming activities to bring selected buyers from the target markets of Germany, the United States, the United Kingdom, India, Indonesia, Libya, Thailand, Tunisia, Morocco, Estonia and Latvia to the 124th edition of Fieracavalli.
“Together. Neighbors.” is the claim that characterizes this 124th edition, confirming the fair as a reference point for the international community and a place where business, sport, lifestyle, entertainment, territories and digital innovation meet.
A peculiarity capable of involving all the players in the sector: companies, operators and experts, athletes, lovers of “slow” tourism and families.
Equestrian sports
As always, the sporting program of the 124th edition of Fieracavalli will also include Jumping Verona, the only Italian leg of the Longines FEI Jumping World Cup, with the participation of 55 riders and amazons from 21 nations. The list of entries is headed by the Swedish Henrik Von Eckermann, considered the number one in the world, and also 16 Italians are part of it.
In addition, Pavilion 8 – known as Pala Volkswagen – will also host the 124×124 Fieracavalli Grand Prix and the final act of the Italian Champions Tour.
A futurist horse for Jumping Verona
106 years after the death of Umberto Boccioni, Veronafiere and the 124th edition of Fieracavalli www.fieracavalli.it pay homage to one of the greatest exponents of Italian Futurism, dedicating to him the new communication campaign of Jumping Verona, a schedule of international competitions scheduled in the exhibition center from 3 to 6 November.
Thus was born by the hand of the eclectic artist Federico Ferrarini (1976), Scall, a symbolic horse that stands as a symbol and metaphor of a new sustainability, capable of permeating and conditioning progress and the future, from energy sources to technological innovations. With Scall, Ferrarini retraces and reinterprets according to his futurist key the same “Dynamism of a running horse + case” created by Boccioni in 1915, a year before his death in Verona due to a fall from a horse.
Ferrarini also signs 400 tables in chestnut wood, treated with mineral pigments and metals with the revival of the horse Scall. 400 unique and hand-made works reserved for the winners of the international competitions scheduled for the 124th edition of Fieracavalli