Fiera Milano and Assolombarda: on 24 October, on the occasion of the General Council of Assolombarda, the president Alessandro Spada met Luca Palermo, CEO and general manager of Fiera Milano. Together they shared future goals and discussed business opportunities related to the exhibition sector.
During the meeting, the 2023 calendar of Fiera Milano was also illustrated to those present.
Synergy between the trade fair world and companies
“Fiera Milano and Assolombarda represent the most important development levers for the Lombard production system – commented Luca Palermo -. In its more than 100 years of history, Fiera Milano has always been the privileged showcase where to present the many innovative products of all companies to the world. The 50 exhibitions hosted on average in a year generate 17.5 billion euros in exports for exhibiting companies ”.
Also for this reason, the development and internationalization of companies represent the main focus for Fiera Milano, while the collaboration with Assolombarda allows us to deepen these aspects.
Fiera Milano generates a turnover of 8.3 billion euros per year. Numbers that Palermo intends to strengthen through the link between the territory and its businesses. “In this sense, a fundamental role is played by the synergy between Fiera Milano and Assolombarda, in the development of the growth, innovation and internationalization processes of companies”.
The centrality of Fiera Milano
Assolombarda president Alessandro Spada declared: “In such a complex economic situation for companies, the trade fairs presented today are useful opportunities to create a system and generate new business opportunities for the benefit of all supply chains. I am thinking of the most anticipated B2B appointments, which allow operators and entrepreneurs to meet in a network perspective, but also of consumer events, which allow companies to intercept their target market and promote their products. These are two trends that have always been perfectly interpreted in our territory by the precious activity of Fiera Milano https://www.fieramilano.it/. For the association, the institution is an excellence in the world of sector organizations and a showcase that has always been appreciated as a development accelerator for companies “. It is, as Spada concluded, a fundamental and central pole not only for Lombardy, but also for Italy and Europe.