The dates have been set for e-P Summit 2023, an appointment that Pitti Immagine dedicates to the relationship between fashion and the digital world, which will take place from 18 to 19 April at the Stazione Leopolda in Firenze.
With the subtitle “Shaping the digital future of Fashion” the format returns to propose itself as a reference forum for the dialogue between tech companies and the fashion world.
The scientific direction is still entrusted to Rinaldo Rinaldi, professor of the Department of Industrial Engineering of the University of Florence, who has been working for years on the relationship between fashion and luxury brands and Information and Communication Technologies for the digital transition of the entire supply chain. .
Alongside Rinaldi, a large scientific committee formed by the technological managers of various companies and brands.
At e-P Summit 2023: metaverse, sustainability and consumers
“Among the novelties in 2023 – said Raffaello Napoleone, CEO of Pitti Immagine – there will first of all be an expansion of the issues addressed, both in the keynote speeches and in the scheduled round tables. We will return to talking about the metaverse, also discussing the critical issues relating to the protection of the intellectual property of brands. The debate on sustainability will look both at the adoption of the Digital Product Passport by manufacturing companies and all the players in the supply chain, and at the new challenges in extending the product life cycle. And there will be reflections on the customer experience and the digitization of retail models to meet the new needs of consumers. ”
The themes at the center of the event
Many topics are scheduled at e-P Summit 2023 https://epsummit.pittimmagine.com/. These include the potential of 3D for business operations, the new strategies for personalizing and measuring the effectiveness of marketing campaigns in light of the new cookie policies; control of digital distribution in retail. Social & hybrid commerce will also be discussed, a theme at the heart of the brands’ distribution policies; recycling and durability; of the European Digital Product Passport and its potential for traceability.