With Eicma Milano 2022, from 8 to 13 November, Milan returns to the world capital of two wheels. In fact, over 1300 brands in the reference supply chain will go up this year on the stage of the 79th edition of the international two-wheeler exhibition at Fiera Milano Rho.
The event was officially presented on 18 October in the presence of the president of the event Pietro Meda, the president of Confindustria Ancma (National Association of Cycle Motorcycle Accessories) Paolo Magri, and other representatives of national and regional institutions.
“The fair reconfirms itself as an essential international event for the two-wheeled mobility industry, where you can’t miss it. It is the approval of the public and the participation of the companies, as well as the convinced support of our partners, that give this Edition a meaning of compactness, which also represents a test of strength of the whole sector. This is the Eicma Milano 2022 effect: an exhibition event aimed at the future able to involve and excite the public, to generate attractiveness, visibility and concrete business opportunities, to contaminate the city and create significant inducements for the Lombardy region “, has remembered during his speech Pietro Meda.
The international presence is growing
The longest-running exhibition event in the world for the motorcyclist and cyclist mobility industry relaunches its centrality, confirming its international attractiveness with pre-Covid numbers.
58% of the exhibitors who will occupy the six pavilions of the exhibition center – one more than in 2021 – come from abroad, representing 43 countries. Numerous returns among the companies and also significant new presences. In fact, more than 20% of exhibitors have chosen to show their investments for the first time at Eicma Milano 2022.
It starts with printing
Tuesday 8 November and Wednesday 9 will be reserved for the press and operators. Tens of thousands of journalists, communications operators and industry professionals are expected in these two days with various press conferences, product presentations, conferences, stand events, networking and business meetings. Confirming the b2b nature and institutional value of the event.
From Thursday 10 to Sunday 13 November it will be the turn of the public of fans with news, previews and the presence of pilots and celebrities.
The MotoLive outdoor area will still be one of the most adrenaline-pumping free attractions of Eicma Milano 2022 https://www.eicma.it with shows, live shows and motorcycle races in the offroad arena. The outdoor spaces will also host motorcycle test areas, eBike test rides and other initiatives promoted by exhibitors.
Finally, as regards the internal area, in collaboration and with the support of ICE, the show will set up a special space dedicated to the most innovative Italian start-ups in the sector, which will be able to enjoy the visibility offered by the exhibition and project themselves onto international markets.