It is MINE Studio, a Roman creative agency that has been handling the communication of the event since 2021, to sign the campaign for the 59th TTG Travel Experience, a fair dedicated entirely to tourism, in Rimini from 12 to 14 October. The agency has devised an impact concept and a recognizable graphic identity, declinable in fittings and materials that go beyond the conventional, “without limits”.
And “Unbound” – without limits, in fact – is the message that will accompany companies, buyers and operators in the sector during the three days in Rimini. From city breaks to outdoor holidays, from long trips to relaxing trips: the common thread is breaking the constraints of the usual. The main challenge is to rethink the concept of travel not only as a visit to different places, but also in its experiential dimension, as a resident would experience it.
59th TTG: travel as a “limitless” experience
A new tourism identity that develops in an unprecedented face of the fair www.ttgexpo.it, represented by an iridescent sphere capable of taking on different forms depending on the content it conveys. “The new tourism asks us to make an effort to come up with a thought out of the ordinary, experiencing departures and returns from a different, fresh point of view – explained Sofia Piomboni, co-founder and creative director of the agency -. The journey no longer has to be measured in kilometers traveled. The experience can also be lived a few hours from home, what is important is that it is immersive, all-encompassing. Then it becomes necessary to fill it with meaning. Unbound is this: abandoning limits and exploring new horizons, stripping away from the rhetoric of the ‘return to normality’. It is a concept that embraces an increasingly fluid consumption landscape, which includes new consumer identities, the entry of younger generations into the markets and an idea of travel that blends multiple moments in life, the workation between vacation and work, the ‘escapism, the new luxury ”.
59th TTG: purple as an absence of restrictions
A new tourism identity that develops in an unprecedented face of the Rimini fair, represented by an iridescent sphere capable of taking on different forms depending on the content it conveys. The common thread of the whole strategy is a new need for freedom and release from restrictions, which will be explored through discussions, seminars and meetings connected to each other by the non-conformist color par excellence: purple.