TTG 2022 Travel Experience: how tourism is changing 

TTG 2022 Travel Experience
[:it]TTG 2022 Travel Experience[:]

TTG 2022 Travel Experience is preparing to open the doors of the Rimini exhibition center from 12 to 14 October. The tourism marketplace organized by Italian Exhibition Group will present this year Vision TTG +23 “The Re-Coding Game” to inspire professional operators to anticipate the need for travel and experiences.
The fair will take place simultaneously with the 71st SIA Hospitality Design and the 40th SUN Beach & Outdoor Style Also in Rimini on the same days also Superfaces, a B2B marketplace dedicated to innovative surfaces and materials for interior, design and architecture. and IBE Intermobility and Bus Expo, which showcases the present and future of immobility in all its forms, always in the Rimini exhibition center.

Advances and trends

Among the more than 200 events scheduled for the three days in Rimini, Wednesday 12 October at 16:30 in the Main Arena Vision TTG 2022 Travel Experience represents an event that inspires the tourism industry of the near future. Here the most significant trends and innovations in the global world of consumption will be presented, making them available to professional operators.
What do the digital expansion of the web in the metaverse have in common, the mystical traditions of some villages in Southern Italy, cosmetic products that also improve mood? They are expressions of a playful desire, which rewrites ordinary reality to transport us where desires are immediately satisfied. It is the creative energy of children, which shapes a new world; like in a game.

TTG 2022 Travel Experience: lightness, positivity and playful attitude

From cosmetics to food, from fashion to retail: the evolution of consumer desires and values ​​and the dynamics with which global companies respond, are summarized in five Deep Trends: Make a Wish, Out of the Virtual, Plural Singularity, Future Legacy and Sub-Limen.
For the next 5 years – is the forecast of the Vision TTG 2022 Travel Experience -, the widespread desire for lightness, positivity and playful attitude, will lead to imagine a world free from restrictions and pre-established rules.
Optimism and the ability to transform and reread consolidated codes become resources for competitive strategies in tourism in the next five years. The Re-Coding Game is the new way of living the present that pushes brands to shape products and services, places of sale and logics of accessibility to travel destinations.
Trends that in the tourism supply chain take shape in packages for micro-groups or in niches of particular interests or to prepare us for the limit-experience of space travel.