For the second consecutive year Quattrozampeinfiera 2022, from 1st to 2nd October at Parco Esposizioni Novegro (Mi), renews its partnership with ShopFully. The goal is to engage animal lovers through digital and encourage them to visit the fair.
In fact, an analysis by ShopFully showed that 78% of consumers inquire online before purchasing pet products, making use of info-commerce platforms and retailer sites. Also, for the pet-friendly audience, promotions and pricing play an important role.
For one in three users, promotions are the main purchasing driver, for 50% the price is. In the choice of products, 62.5% buy foodstuffs, followed by accessories (44%) and services (15%). More than one in 2 consumers buys in specialized stores, while 53% goes to large-scale retail outlets, only 20% of consumers make purchases in both channels.
Quattrozampeinfiera 2022: the importance of engagement
Thanks to the use of the HI! based on artificial intelligence and the DoveConveni, Tiendeo, PromoQui and VolantinoFacile marketplaces of ShopFully, the event will be able to reach purchasing managers by engaging them through digital and encouraging their visit.
“To express their full potential, fairs must be in attendance. In fact, every fair, in addition to being a strategic business moment, is a real experience that every visitor can live. ShopFully is therefore the right ally because with its technology it is able to increase the visibility of the event through digital and increase the number of visitors to the fair “, commented Alessandra Aspesi, Marketing & Communication Manager of Quattrozampeinfiera.
Training and fun
Quattrozampeinfiera 2022 https://www.quattrozampeinfiera.it/it/ involves 360 ° companies, dog centers, veterinarians, sportsmen, breeders, hygiene experts, charities, stylists and influencers. There are many recreational and educational activities that will take place during the two days and will cover various themes. From the most common pathologies to how to learn how to treat them, from knowledge of pet laws to the right diet, from educating your dog to knowing cat breeds and much more.