At Fieramilano Rho from 4 to 6 February Mido 2023 edition is preparing to offer professionals the best that the sector offers in terms of trends, research, design, sustainability and creativity, without forgetting its vocation as a place to do business and commercial agreements.
From September 23, Mido will open online registrations for the next edition of the most international eyewear show.
Mido 2023 edition: a sector in decisive recovery
Market data confirm that eyewear is one of the sectors that has best been able to react to recent difficulties. And this is thanks to the strong international propensity.
In fact, in the first quarter of 2022, exports, recorded in the January-March period, recorded a growth of 32.3% compared to the same period in 2019 and + 35.3% compared to 2021.
According to estimates by Anfao, an association that brings together manufacturers of optical items on a national level, expectations for the next few months are for constant growth in exports, production, the internal market and employees employed in the sector.
As already presented on our portal, Mido 2023 edition presents itself with a new look and a claim, “The Eyewear State of the Art”, which embody the values that have distinguished the event for more than 50 years: contemporaneity, culture, fashion and beauty .
The new Frames communication campaign, signed by Max Galli in collaboration with Mixer Group, includes four subjects who will accompany the sector until the days of the fair.
Mido 2023 edition: future challenges
“We are already at work for 2023, after the last edition which in April 2022 – the first post-pandemic – exceeded all expectations with the participation of 22 thousand professionals and 670 exhibiting companies. Mido 2023 edition continues to be the fulcrum of relations between sector operators from all over the world ”, is the comment of the president of the fair, Giovanni Vitaloni.
The historical moment is decidedly delicate and complex, further aggravated by the international context. “The challenge we are setting ourselves is not only involving the whole world of eyewear in attendance, but also following and shaping our event according to the times and the changes we must look to in order to have an increasingly international and future-oriented vision. This requires us to be even more attentive to the needs of our exhibitors and visitors, who see this event as an opportunity to conclude commercial agreements, driven by the presence of high-profile international buyers “.