The 20 Pitti Fragranze Edition, which began on the 16th at the Stazione Leopolda in Florence, ended on 18 September.
Over the three days, the Pitti Immagine show presented the best proposals of international artistic perfumery, the most exclusive skincare and wellness lines. There is a great desire to discover new creations and new brands in their Florentine debut.
The numbers of Edition 20 Pitti Fragranze
To discover the novelties of the 160 leading brands, including perfume houses and new names – over 70% of which are foreign – about 1,250 operators in the sector arrived, from 50 countries, up 13% compared to the numbers of the 2021 edition.
The numbers of foreign operators have almost reached a total of 300 visitors. France is confirmed first in the ranking of the 15 reference markets of Pitti Fragranze. This is followed by Spain, Germany, Russia, Switzerland, the United Kingdom, Ukraine, Lithuania, Turkey, Poland, Romania, the Netherlands, Sweden, China and the United States.
The attendance of buyers from Italy is also growing, which overall recorded + 18%.
Still on the results, over 200 journalists, influencers and media operators participated in this edition – also growing.
Edition 20 Pitti Fragranze: results beyond expectations
Commenting on the results Raffaello Napoleone, managing director of Pitti Immagine www.pittimmagine.com, underlined: “The expectations with respect to this edition were good, but I must say that the results have gone beyond. Among the stands we saw a large number of novelties, from established brands but also from many new and debut brands, the result of a great scouting work of which the Spring section is a flagship. The unanimous judgment from both the buyers and the exhibitors themselves is that of an edition of Fragrances characterized by a large selection. On the one hand, high-profile buyers, who arrived at Leopolda with a concrete approach and determination in adding new brands to their product portfolio; on the other hand, a very precise editing of the offer of artistic perfumery and beauty brands, capable of satisfying the most demanding customers “.