Mipel 122 edition: the return of Asian buyers

Mipel edizione 122
[:it]Mipel edizione 122[:]

The leather goods sector is once again the protagonist at Mipel 122 edition, the international fair dedicated to the world of leather and fashion accessories, scheduled from 18 to 20 September at Fieramilano Rho. Organized by Assopellettieri, the event also counts on the support of the Ministry of Foreign Affairs and Cooperation and the ICE Agency, with the patronage of the Municipality of Milan.

Mipel 122 edition: a positive first half

Franco Gabbrielli, president of the event, declared: “The return of Asian buyers should be noted among the positive notes. The numbers are also encouraging: exhibitors are currently growing by 15% compared to the March edition, and by 30% compared to last September’s summer one, and as a result we see a significant increase in the number of international buyers. We are not yet at pre-Covid levels, but Mipel edition 122 is slowly getting there ”.

Strengthening exports and a focus on sustainability and digital are some of the factors that have allowed the Italian leather goods industry to restart after the difficult period experienced in recent years. The first half was positive: increase in industrial production (+ 12.4%) and turnover (+ 15%), supported by recoveries on the domestic market (+ 12.2%) and above all in exports (+ 17.3% in value in the first 5 months, despite a significant slowdown in terms of volume in the months of April and May).

Mipel 122 edition: sustainability and digital

The autumn edition will offer a detailed view on the new spring-summer 2023 trends, with an exhibition path of over 4000 square meters and more than 150 brands selected from historical brands and national and international emerging companies.
The color will also characterize it, in line with the summer edition of the event, as well as the attention to sustainability in all its facets.
From the use of recyclable, reusable and sustainable materials for the set-ups to the implementation of projects that involve companies with a strong sensitivity towards the issue.
Another protagonist of Mipel 122 edition https://mipel.com/ the digital world. Thanks to the partnership with Impersive, specialized in augmented reality for the fashion sector, the presentation of the latest fashion trends developed by the Fashion Committee becomes three-dimensional. The presentation will be developed as an immersive journey into four museums: the museum of fashion and costume; the design museum; the Gipsoteca Canoviana and the National Museum of the Salce Collection. Through the use of the Oculus viewer, you will be able to get in touch with a “parallel” virtual reality in which you can immerse yourself in a video in which to know the details of each trend.
Among the other novelties of Mipel 122 edition also the opening of the initiative “The Italian Startup Project”, in collaboration with the Ministry of Foreign Affairs and Cooperation and with the ICE Agency, also to well-known brands, and no longer just to designers and emerging companies, which have distinguished themselves for the creative idea of ​​the project.