At FieraMilano Rho will start on 18 September, ending on the 20th, 94th MICAM Milano, the international exhibition dedicated to footwear. There will be 1,012 brands – 54% Italian and 46% foreign (+ 23% compared to March 2022) – who will meet buyers from all over the world, confirming the event not only as the main international showcase for footwear, but also the most the world’s largest post-pandemic fashion fair.
94th MICAM Milano: lights and shadows of the sector
The Italian footwear sector continues its recovery, scoring in the first half of the year, after + 18.7% in the final balance of 2021. The sector in fact recorded further growth in turnover (+ 14.5%) and in domestic consumption (+ 18.2% in value).
But there are several unknowns on the horizon, as Giovanna Ceolini, president of Assocalzaturifici recalled: “The sector as a whole shows a significant recovery but expensive energy, raw material costs and consequences of the Russian-Ukrainian conflict (-30% in value exports in the two markets, with a -46% since the start of the war) jeopardize the short-term evolution ”. Satisfaction in terms of sales to North American markets and the main EU countries, the Chinese market less well, held back by the spring lockdowns. In addition, Ceolini still remembers, “If the brands record brilliant performances, however, half of the companies are still below the pre-Covid turnover levels. We hope that MICAM Milano, as usual, will represent an opportunity to seize business opportunities and discover new trends and opportunities in international markets “.
94th MICAM Milano: the “SS23 Trends Guide” debuts
Protagonists at this edition of the event are the collections for the S / S 2023 season with numerous proposals for every occasion for men, women and children from the largest international brands to the excellence of Made in Italy.
Between new entries and returns, Benetton, Café ’Noir, Guy Laroche, Liu Jo, North Sails, Renato Balestra, Spernanzoni, Steve Madden, Windsor Smith, just to name a few brands.
In order to allow exhibitors important business opportunities, there will be delegations of international operators including buyers and journalists from the most strategic countries for the sector, identified by ICE Agenzia which has always actively collaborated to help build a qualified and concrete moment for the business of companies on display.
Furthermore, to help buyers choose the footwear that will be the season’s best-sellers, 94th MICAM Milano https://themicam.com/ has created the first “SS23 Trends Guide” driven by data. In other words, a digital guide that visitors can download and consult on their mobile phones to discover next season’s trends and optimize their purchases.
This is made possible thanks to the collaboration with Livetrend, an innovative platform that analyzes millions of images and information from Instagram, E-commerce and fashion shows, translating them for the world of footwear thanks to specific algorithms.