“If you travel, you can see”: this is the slogan of the new communication campaign for the Bit 2023 edition – International Tourism Exchange, which will be held at Allianz MiCo (fieramilanocity) from 12 to 14 February.
Created by the creative team of the Le Dictateur Studio agency, the advertising campaign is part of the three-year strategic communication plan, which sees an ever-increasing internationalization among its main objectives.
Bit 2023 edition: waiting for the fair
In the meantime, the organizing team is working on the news for the 2023 edition.
To date, the Leisure areas have already been confirmed with the proposals for destinations and operators, BeTech for digital and social services and the MICE Village entirely dedicated to business travel. The Bringing Innovation Into Travel format for events has also been confirmed, which has enjoyed major success in recent years. And this thanks to a range of events ranging from meetings with great international personalities to a “toolbox” of practical tools to develop the business.
Bit 2023 edition: a campaign also aimed abroad
A goal to which the new communication aims thanks to a visual and a message of strong impact, capable of creating a powerful imagery characterized by a universally recognized symbol of international travel. In fact, the inspiration comes from the graphic world of passports and, specifically, from the image of the stamps of the countries of arrival.
Each new stamp on the passport represents a new country, a new experience, in a visual summary of the journeys that have left a mark, on the passport as on us. A suggestion that the visual of the campaign interprets through powerful images, multi-ethnic and inclusive, of female travelers who live their experiences, literally, “on their skin. In addition to traditional media, there is also a social campaign under the hashtag #seviaggisivede.
The website has been updated and is enriched with a selection in browsable PDF format of the most interesting articles on the event published by the media.
With the new campaign focused on the more human and personal side of travel, Bit 2023 edition https://bit.fieramilano.it strengthens its position as a leader among tourism events in Italy in the focus on sustainability and forms of tourism more aware – from slow tourism to walks, from cycle tourism to small villages and local cultures – both in the proposals of Italian regions and cities, and in international destinations.