MiMo 2023: a winning format returns

MiMo 2023
[:it]MiMo 2023[:]

The next edition of MiMo 2023 will take place from 15 to 18 June. As always, the Milano Monza Motor Show will take place between Milan and the Autodromo Nazionale Monza, with a renewed format, which will be unveiled shortly.
It will be a dynamic traction event that will host the largest test drive area ever built within the Autodromo Nazionale Monza. The track will wind through kilometers of routes suitable for both 2 and 4 wheels in every segment and category of the market: SUVs, city cars, models for novice drivers, family cars.

Motors and entertainment

In a context in which the renewal of the car fleet becomes one of the first objectives of the automotive system, the third edition – MiMo 2023 – offers a series of tests for the public free of charge.
During the appointment it will be possible to test and safely compare all the new car and motorcycle models proposed by the manufacturers, in city, cross country, high-speed circuits, on ordinary roads.
The Autodromo Nazionale Monza will therefore be transformed into a city of motors dedicated to young and family targets. Not only will a test drive area be offered, but also fashion shows, thematic areas, street food and entertainment moments.
The exhibition of the latest models of the brands, parades of green cars, fine classics, supercars and hypercars, the queens of motorsport, have also been confirmed in the center of Milan. At MiMo 2023 www.milanomonza.com there will be space for conferences and insights with professionals and the media.

Third year of collaboration

Andrea Levy, chairman of the event, underlined how this will be “a dynamic edition, full of opportunities for brands to meet the public directly, making known and testing the new models placed on the market of all engines. Innovation and technology have allowed manufacturers to offer low-emission engines. During the 4 days of MiMo 2023 the public will be able to know and understand its characteristics, choosing the one that best suits their needs “.

Alessandra Zinno, general manager of Autodromo Nazionale Monza: “A third year of collaboration and a new edition even more engaging for the public. Participants will be able to enjoy the event and the show, discovering all the potential that the Temple of Speed ​​offers, with constant attention to the natural heritage of the Monza Park and its historicity ”.