From 25 July the ticket office of Eicma 2022, the international two-wheeler exhibition, is online, from 10 to 13 November at Fieramilano Rho. The website is the only sales channel where you can buy the ticket for the event at an introductory price. The opening promotion will be active until 12 noon on 5 August.
Globally, the Milanese event is the most important for the entire 2-wheeler sector and represents the marketing tool of Ancma, the Confindustrial Association of the category which includes the main companies in the industry.
There are many elements that make this 79th edition a showcase of great impact. In addition to the numerous product innovations, the technical workshops, the presence of world-class pilots and representative personalities not only in the sector should be remembered. As well as the competitive and spectacular moments in the MotoLive outdoor area.
Eicma 2022 overcomes the distinctions between B2B and B2C by addressing, on the one hand, companies and operators in the sector; on the other hand, to the thousands of enthusiasts and onlookers reaching increasingly heterogeneous targets.
The advertising campaign
And the public is the protagonist of the new communication campaign. A campaign represented by five faces, five snapshots and five respective expressions, which represent and tell some of the emotions aroused by the event.
Behind those faces are all the fans of Eicma 2022 www.eicma.it, as well as the operators, the people who revolve around the event and the exhibitors with their expectations and desires.
Here is “The Eicma effect”, as recalled by the pay off of the campaign created by Yes Marini, an adverdigital agency created by Lorenzo Marini Group and the Yes Agency.
A campaign told with an elegant but authentic tone of voice that constitutes a conceptual counter-field since you do not see the products on display, but the people who live their experience within the event.
A project declined on all media, including an integrated platform with lots of contents to consolidate the big brand feeling of Eicma 2022 with a series of engaging initiatives in all the planned touch points.
Furthermore, for the first time, the adv campaign will also see the event’s entry into the web3 world, with NFT technology.