Bit 2023 – International Tourism Exchange confirms itself as a reference point for the sector and is preparing for the 2023 edition, which will take place at the Allianz MiCo from 12 to 14 February. Meanwhile, the team of the event is working on the new 2023 proposals. The Leisure areas have already been confirmed with the proposals of the destinations and operators, BeTech for digital and social services, the MICE Village entirely dedicated to business travel and Bit4Job for recruiting in the tourism sector .
The Bringing Innovation Into Travel format for events has also been confirmed, which has met with great success in recent years thanks to a range of events ranging from meetings with major international personalities to a “toolbox” of practical tools for developing the business.
Bit 2023: Italy preferred by Italians and foreigners
Pending the event, the Bit Observatory https://bit.fieramilano.it has collected and analyzed the most interesting forecasts for summer 2022.
According to the study commissioned by Enit-the National Tourism Agency and by Human Company at the Piepoli research institute, this year too outdoor tourism will be among the most popular types of holidays. Over one in 2 Italians has planned a vacation this summer and of these one in 5 prefers an outdoor holiday, with a preference for villages and farmhouses strictly in Italy. In fact, for nine out of ten respondents the outdoor holiday will be in our country, in particular in Puglia, Tuscany and Sardinia.
Positive numbers also for “classic” tourism. According to data published by Isnart and Unioncamere, in June the hotel rooms sold increased by 26% compared to 2021, especially in the cities of art. And the return of visitors with a long tradition, such as the Germans (+ 32%), is confirmed. Flows from Switzerland, Austria, France, the Netherlands and the United Kingdom are also growing.
The trend remains positive also for alternative hospitality: in May Airbnb recorded over 11 million nights booked between June and August, +3.5 million over 2021 (+ 32%).
In addition to cities of art, foreign travelers are looking for small villages, seaside and mountain resorts in Italy but, above all, authentic experiences with a particular focus on food and wine tourism. According to the annual Coldiretti research on the data of the Bank of Italy, which reports that, in the first two months of 2022, compared to last year, foreign visitors more than doubled: over 2.5 million foreigners arrived in Italy , which have spent more than 3 billion euros. The estimate for the summer is to return to 33 million pre-pandemic foreign visitors.
Bit 2023: trends
There are four main trends. First of all, holidays will be increasingly motivational and travelers will take into account their impact, including social ones, on the destination.
There is also a great return of family trips seen as an opportunity to experience quality time with loved ones after the pandemic.
In parallel, an increasing number of travelers want to take advantage of the return to near-normality to finally make the trip of their dreams.
Finally, the experiential journeys will be oriented towards an even greater immersion in the local culture.