33th BI MU, international biennial of machine tools, robotics and automation, additive manufacturing, digital and auxiliary technologies, Xylexpo 2022, biennial of woodworking technologies and components for the furniture industry, and Viscom Italia, dedicated to the market of visual communication, will take place concurrently in the second week of October at fieramilano Rho.
To be precise, the first two fairs, whose organization is coordinated, will be held from Wednesday 12 October to Saturday 15 October. While Viscom Italia will be staged from Thursday 13 October to Saturday 15 October, in halls 8/12.
Increase the number of potential visitors
The decision of the organizers of 33th BI MU to coordinate by choosing, in fact, the same period, responds to the need to make the most of the experience of the operators present at the fair by giving the opportunity to visit all three events.
In fact, thanks to the agreement between the three organizers, the operators of each event will also be able to visit the others, after simple registration at the reception.
A choice that will allow exhibiting companies to expand the audience of potential visitors. Instead, visitors will be able to complete their trip by visiting the other two in addition to the fair of primary interest. Finally, this choice will allow all operators of 33th BI MU to be able to enjoy a more lively and lively exhibition area thanks to the enhancement of the services activated for the concomitance of the three events.
A shared choice
Massimiliano Pierini, managing director of Reed Exhibitions Italia commented: “Viscom Italia https://www.viscomitalia.it/it-it.html represents an opportunity for all companies that want to update themselves on the trends of the sector and experiment with innovative technological solutions. in the field of digital printing, engraving / laser, screen printing, embroidery, interior decoration and visual merchandising. The exhibitors and visitors of 33th BI MU https://www.bimu.it/ and Xylexpo 2022 https://www.xylexpo.com/it/ will be able to be inspired by the countless sustainable applications and materials to create new products and models of communication with a high visual impact “.
Riccardo Gaslini, head of the organizational secretariat of BI-MU, organized by EFIM, declared: “33th BI MU and Xylexpo 2022 have been working for 2 years in full coordination to offer the operators of the two events an exhaustive and complete visit experience . This is why we had already foreseen the total permeability of the two events dedicated to instrumental mechanics. Viscom is now added to these and will contribute to bringing greater public circulation to the district for the benefit of those who will be present in the show ”.