Hospitality Riva – The Salone dell’Accoglienza has signed an agreement with Village for all – V4A, the first Italian network of accessible hospitality founded by Roberto Vitali and Silvia Bonoli. The collaboration includes a series of activities for the promotion, support and training of companies and professionals in the restaurant and hotel industry to address this specific market segment.
A new opportunity for Ho.Re.Ca.
The agreement signed by the organizers of Hospitality Riva, the most complete Italian fair dedicated to the Ho.Re.Ca. it also allows suppliers of specialized products and services to be integrated into the exhibition itinerary. Added to this is the expansion of the schedule of events to appointments dedicated to accessible tourism. An interesting opportunity for operators in the Ho.Re.Ca. to discover solutions designed to create and enhance an inclusive welcome at 360 degrees. You commented the exhibition manager Giovanna Voltolini: “Because accessibility does not only mean fulfilling the rules or breaking down architectural barriers; it is a broader concept that embraces the whole experience of hospitality even before leaving for the holiday or attending the fair “.
Hospitality Riva: more trained and competent staff
In Italy, accessible tourism represents a market that involves over 10 million people with different types of needs. A market characterized by a multiplier factor of 2 to 3 times, because these people do not travel alone. They are tourists who, on average, plan holidays of over 10 days, with a frequency of more than one a year, and with an average per capita spending capacity of more than 120 euros per day in addition to overnight stays. But trained and competent personnel are needed and objective and verified information is needed to allow the choice of an adequate structure. Finally, it is necessary that there is a network of services and territorial realities that are also accessible.
“Disabled people who make tourism are tourists. There are over 30 thousand hotels, 190 thousand non-receptive structures and over 2 thousand campsites in Italy for over 5 million beds, but even today, for people who need accessibility, it is it is difficult to identify the right structure ”as underlined Roberto Vitali, CEO of Village for all – V4A.
For this reason, collaboration with the event will be important not only to present ideas and solutions, but also to sensitize operators towards a market with both social and economic potential.
At Hospitality Riva https://hospitalityriva.it/en – Il Salone dell’Accoglienza 2023, from 6 to 9 February in Riva del Garda, the accessibility path will join the product categories of business tours to intercept the best future oriented companies – Smart Solution; Sustainable product; made in Italy – and thematic itineraries dedicated to the different needs and eating habits.