From 23 to 25 July the beachwear world will gather in Florence for the 15th Maredamare edition International Beachwear Fair, organized and promoted by Underbeach.
In the Fortezza da Basso location, over two hundred collections will be previewed for summer 2023. From the biggest international brands to start-ups, new entries and returns for an event that promises to be unmissable for all insiders in the sector and beyond .
As in fact underlined by the president of the 15th Maredamare edition, Alessandro Legnaioli: “In these fifteen years we have developed an idea, more than a salon, a quality tool for a sector that desperately needed it and that made interaction and sharing the main principles. Today we have achieved a European primacy, a new attractiveness, an international status and – thanks to the configured services – we place ourselves as a reference for both brands and buyers from all over the world. Since this year, thanks to the support of the ICE Agency, we have implemented our incoming buyer with the hospitality of important customers from Thailand, Vietnam, Korea, United States, Israel, Japan, Spain, Chile and Peru to name a few “.
Growth of membership
In addition, the 15th Maredamare edition hosts the main buyers from Russia, Greece, France, Croatia, Switzerland, Belgium, Germany, Poland, the Czech Republic and the best Italian shops.
They will have the opportunity to appreciate the broadest beach proposal on the European scene, activate direct contacts with brands, participate in scheduled events including collective fashion shows and be inspired by the trends proposed.
“We expected a growth in adhesions, but to date we have results that go beyond expectations – said Legnaioli -. Commercially, the 15th Maredamare edition https://www.maredamare.eu/it proves to be mature not only for the domestic market but above all for the most important ones in Europe and in the world thanks to the support of the ICE Agency and to our status, conquered on the field, of international manifestation “.
The agreement with CNA Federmoda
The reconfirmed collaborations with ICEX, the Spanish public entrepreneurial body of Iberian companies, and with Abit, the Brazilian textile and clothing association, allow the 15th Maredamare edition to host the best brands of the two countries. Furthermore, new partnerships dedicated to mutual promotion are born.
Among the novelties of this year, the agreement with CNA Federmoda for the XXXII National Competition for Young Fashion Designers. Considered the longest-running talent scouting in Italy, it aims to put young creatives in contact with the business world to enhance their talents. The creations of the finalists in the Underwear and Beach category will be the protagonists of a dedicated fashion show that will allow them to bring them closer to the world of creation and industry.