The 1st edition of Autolook Week Torino 2022 will take place from 7 to 11 September.
An event that was born from an idea of Andrea Levy, former organizer of the Valentino Park Auto Show and of MiMo Milano Monza Motor Sho. Together with him also Paolo D’Alessio, designer and creator of the Autolook Awards, and the support of the Piedmont Region, the Municipality of Turin, the National Automobile Museum, the Gino Macaluso Foundation, Automobile Club Torino and Aci, the official link between Autolook Week and the Formula 1 Monza Grand Prix.
Andrea Levy recalled: “It will be a great party for Turin which, through the passion that motorsport has always exercised, will involve young people and enthusiasts in a completely free event, outdoors in the beautiful streets of the city center”.
In fact, Turin returns to the center of major motoring events by dedicating streets and squares to the most epic and intense sporting part in the history of 4 wheels, the sporting one, for a 5-day festival that will offer the public a calendar full of events.
Autolook Week Torino 2022: we start with the Autolook Awards
The week will kick off on 7 September with the Autolook Awards ceremony, which will be attended by motorsport teams, starting with Formula 1.
The Autolook Awards will reward teams and sponsors for communication, which passes through the look of the cars and the liveries that have become famous, the commercials, the advertising campaigns, the initiatives carried out by the manufacturers.
The prize includes the categories Formula 1 Awards Tradition & Style, Social Look, Classic Look, Technology & Design, Wec Endurance Total Look, Wrc Rally Innovation, Hall of fame Autolook, Hall of fame Moto GP, Brand Identity, Autospot, Automovie and Autodocumentary, Autolook Hospitality Archilook , Autoimage, Autolook Global Look, Autolook Engineering.
The awarding of the prizes will be decided by a committee of professionals, involved in various capacities in the world of motorsport.
Autolook Week Torino 2022: a journey through competition cars
The city will become a showcase for the sports models that have written the history of motorsport. From Formula 1 single-seaters to rally cars, endurance models and racing bikes. Each of the models will be exhibited outdoors, like a three-dimensional work of contemporary art bordered by a curb, similar to that of the circuits, and will tell the sporting deeds of the model and the drivers who brought it to the race.
Next to each model a unique QR code, which will refer to the page dedicated to each car.
Autolook Week Torino 2022 https://www.autolookweek.com/ will also have a dynamic soul, represented by the fashion shows that every evening at 7pm will animate via Roma, piazza San Carlo and piazza Castello and which will lead to the city center, among the public , the sounds and colors that have thrilled millions of fans from all over the world.