Fruit Beach Party, a road show dedicated to fruit and vegetables, is back from 8 to 23 July. Six important brands in the fruit and vegetable sector for 9 premium products; eight stages in 3 regions, for 6 seaside resorts. The tour was conceived by SG Marketing, specialized in the enhancement of agrifood, which selected the six partners as an expression of a system of values in the name of innovation, quality and taste.
The tour was joined by Berryway, Lamponi and Mirtilli; Citrus The Italian Garden, Verdello Lemon; Pink Lady, Apple; Solarelli, Nectarine Peach of Romagna Igp; Metis, Plum; Moncada, Datterino, cherry and Camone tomatoes.
The landing on the beaches, chosen as typical places for summer and entertainment, is innovative. In fact, the Fruit Beach Party events will have a fun approach to the products being tasted under the umbrella.
To this will be added themed areas in the bathing establishments, a game with the evocative name of “Docciafruit”, a photo booth space with instant photo printing and many personalized gadgets.
Bringing the consumer closer to fruit and vegetables
The eight stages of Fruit Beach Party www.fruitbeachparty.it will be hosted in six bathing establishments in three symbolic regions of the Italian holiday: Emilia-Romagna, Tuscany, Veneto.
It will start from Romagna on 8 July, to be precise from the Fantini Club Cervia bathroom, with reruns on 9 and 10 July.
Followed by Versilia on 15 July, at Bagno Jungla 21 in Cinquale – Marina di Massa, then on 16 July at Bagno Adrea Doria in Torre del Lago Puccini, and on 17 July at the Bussola Club Versilia in Marina di Pietrasanta.
The tour will close in Veneto at Duna Verde at Bagni Bellavista on 22 July. Last date Saturday 23 July in Rosolina Mare, at Tortuga Beach Club.
“We created this promotional event because we feel the need to bring the consumer closer to fruit and vegetables through new narratives lived in informal contexts – said Salvo Garipoli, SG Marketing director of the Fruit Beach Party -. The idea is to talk about the main fruit and vegetable categories and related brands, enhancing new and appealing ways of consumption. The interest from the sector was immediately very high, which suggests how important it is to support consumption starting from the product, its characteristics and the quality guarantee that only the brand is able to offer “.