After entering the calendar of internationally qualified trade fairs, Maredamare 2022 is preparing for the opening in July.
The event will in fact take place from 23 to 25 July next at the Fortezza da Basso in Florence.
Also in this 15th edition, in addition to the preview of spring-summer 2023, there will be the best of beachwear, swimwear, kaftans, beachwear, accessories, homewear and underwear brands. A showcase of about 200 medium – medium / high – high end brands that will extend over an area of 11,000 square meters.
Maredamare 2022 has managed in a few years to confirm its solidity as the only Italian show dedicated to the beachwear, accessories and underwear sector and today represents the meeting point between the best customers and the most qualified companies: from the best-known brands to new talents , boasting the largest concentration of Italian companies in the world, together with the main foreign companies.
Four themes have been identified, the result of an in-depth investigation developed by analyzing the directions of the main global trend forecasters.
The trends in evidence in Florence
Blossom Tales, or stories of flowers that are revealed through the strength and exuberance of natural colors. Micro or macro, they take the stage to deliver a real work of art to wear.
Solid and Stripes: severe and harmonic ceometries divide spaces, determine their rhythm and punctuation. Signs that cut and accompany a modern and meditated final effect. The solid backgrounds, on the other hand, play on more decisive cuts and natural colors, from the earth to the thousand blues of the sky.
Lights and flashes and many multivitamin fluorescent colors at Maredamare 2022 https://www.maredamare.eu/it /: here is Vitamin Pills, the third trend that gets all the attention as a supplement of happiness and well-being. Vitality pills to ignite the summer of pure energy. United or combined, they intertwine in a skilful game of glances.
Finally, the contemporary ethnic in a tribal flavor. Tribal Sauce was born from the memories of exotic travels, remote populations and ancestral signs. Decorations that draw a new semiotics of the tribal theme, moving away from the mass circuits to arrive in a new territory to be discovered.