Despite the two difficult years for the sector, Florence is reconfirmed today as one of the most coveted and requested destinations for the congress tourism and corporate sector in Italy.
A statement testified by the events scheduled within the Firenze Fiera headquarters https://www.firenzefiera.it/, the Palazzo dei Congressi and the Fortezza da Basso.
Locations that will host 48 congresses and events, already confirmed until the end of the year, with an overall induced that will exceed 40 million euros and 23,000 attendance on arrival.
Meanwhile, requests for corporate events continue, both “last minute” and for the next few years. Further confirmation of a trend that favors the choice of a city located in the center of Italy, well served and connected to the main national and international routes.
Requests that translate into important numbers for the whole territory. Considering the candidatures already confirmed and those still in progress, from 2023 to the beginning of 2028 it is estimated that around 400,000 congress attendees will arrive in Florence with a total induction of over 600 million euros.
Congress tourism: sharing know-how and business
In recent months, among the professionals and the participants in the events in the Florentine exhibition-congress center, the enthusiasm to return to confront and meet in person, exchanging know-how and creating business, is clear.
Many confirmations and new entries. Like the FOSS4G International Congress, an annual event of the Open Source Geospatial Foundation (OSGeo), for the first time in Italy, at the Palazzo dei Congressi from 24 to 26 August.
The calendar of events in the portfolio in the second half of 2022 is also full. In evidence, from 13 to 17 September at the Fortezza da Basso, the World Congress of Psychiatric Genetics. From 30 September to 2 October archaeologists and lovers of antiquity will gather at Villa Vittoria for TourismA, the Exhibition of Archeology and Cultural Tourism, organized by Archeologia Viva (Giunti Editore).
Congress tourism: from 13 to 16 October the Congress of the Italian Society of Orthodontics which will bring together the entire Italian orthodontic world in the spaces of the Fortezza da Basso. Here, from 20 to 23 October, Conoscere e Curare il Cuore, an annual reference event dedicated to Italian cardiology, will take place.
From 24 to 26 November it will be the turn of the Congress of the Society of General Medicine (SIMG).
“The events scheduled between now and the end of 2022 and the awards of the large international congresses over the next five years are the result of teamwork between Firenze Fiera, Firenze Convention Bureau, the Municipality of Florence and all the other institutions and operators involved – he said Lorenzo Becattini, president of Firenze Fiera -. The role of our company as a strategic driver for the economy of Florence and Tuscany is reconfirmed “.