Waiting for the next appointment with MICAM Milano September 2022, which will be held at Fieramilano Rho from 18 to 20 September, “Glamorous ball” was presented, the third and final chapter of “Micam Glass slipper”, starring the famous crystal slipper of Cinderella.
The episode will be presented on the occasion of the first leg of the tour scheduled in Alicante which will bring the Milanese event to some European countries. Objective: to raise awareness of the excellence of the fair in some of the most important markets for the quality potential of retailers and the press in these territories.
The presence of MICAM Milano September 2022 as sponsor of the Visa Fashion Week Almaty (Kazakhstan), which was held from 12 to 13 May, is also part of this international promotion process. an important event for emerging talents from Central Asia, a growing pool of creativity together with a distribution attentive to the Made in Italy product.
An innovative campaign
The new chapter of the campaign is part of the #micamtales communication project – with the creative direction of Laureri Associates x MM Company – which will accompany visitors to the next edition of the international footwear exhibition.
Siro Badon, president of MICAM Milan September 2022 https://themicam.com/, recalled how international trade fairs should focus on innovative and multimedia content. Therefore, focusing on a communication capable of engaging visitors by creating engagement is considered a priority. “Fairs, in addition to being an irreplaceable business moment, also represent an opportunity to create a deeper relationship with visitors through images. And our communication campaign represents the best business card in the narration of the event “.
In “Glamorous ball”, with the shots of the photographer Fabrizio Scarpa and the short film directed by Daniele Scarpa, the narration moves to a ballroom, where the protagonist meets her Prince, ready to woo her. After the dance, the two separate at the tolling of the midnight bells. As in any modern story, the ending is suspended, and sends guests back to the physical salon where a live-experience will be held that will reveal the continuation of the fairy tale.
Also in this episode the shoe, made exclusively for MICAM Milano September 2022, is the real protagonist: a tribute to the world of boundless creativity that has the power to make you dream and promote the Italian “beautiful and well made”.